XML Sitemaps

XML Sitemap protocol was created by Google and was named Google Sitemap and later accepted by all major search engines and accepted as Sitemaps Protocol. Sitemap protocol defines tag that is used to set importance of the web pages in a website and this lets determine which page is of utmost importance and which is least important. Priority values are: 0.0, 0.1, 0.2, 0.3, 0.4, 0.5, 0.6, 0.7, 0.8, 0.9, and 1.0. The web pages priority values are relative in a website and in XML sitemap should decrease from 1.0 to 0.1. Pages with high priority are indexed faster compared to pages with low priority. This also helps search engines to decide which url to show if multiple pages from same website rank for search query.

It will be tedious task to manually calculate priority for all web pages of a large website. In that case XML Sitemap Generator helps to calculate priority values.

xml.gz is just GZIP version (i.e. compressed) of your XML sitemaps. Most search engines easily accept GZip compressed XML sitemaps with no problems. We recommend submitting the .gz version because it's smaller. You can online for software that offers the .gz format selection, GSiteCrawler offers.

Benefits of Resources of Resource (ROR)

Resources of Resource (ROR) is an independent XML format for describing content and better understand underlying meaning in a generic fashion so that the content can be better understood by search engines, spiders, bots, web applications and more. Objects like sitemaps, events, classifieds, reviews, articles, jobs, songs, properties, products can be well defined using ROR. ROR format was created by Addme.com and RORweb.com is its official website. ROR objects as mentioned above like sitemap, products are placed in an ROR feed called ror.xml. This ror.xml file is always placed in root directory of the website it describes.

When a search engine searches a website, ROR lets the search engine spider recognize the website content, meaning and other attributes.

ROR provides a simple and structured way for resources to generically describe their content, resources, and relationships with other resources, and make this information available in one location on the resource, accessible to all interested. The goal of ROR is to facilitate the exchange of information and meaning between resources and/or applications, by providing a simple set of terms and mechanisms for describing their content, resources, and relationships with other resources, exploring the possibilities of the Semantic Web.

Benefits of using ROR independent XML

• Structured feed idea is promoted, the text search is structured. Content in structured form helps to easily and better understand the meaning.
• Proper categorization of content for the search engines.
• More detailed and specific information are extracted about the objects on a website.
• Website content can be more easily included in search engine database.

Google Dashboard offers Control Panel for managing Google Account Data

On 4th November 2009, Google added a new feature Google Dasboard. Google Dashboard gives summary of data stored with that particular Google account; user can access all Google services associated with a particular account from single interface.


A link to Google Dashboard in the “personal settings” of the “my account” will be available soon.
Google dashboard lists summary of services one uses : name, email address, contact number, gmail, Google profile, recent web history entries, Google alerts, Google docs, Picasa, calendar, You Tube . Data that a Google account user stores on a range of Google services is available at one single interface; from there you can view and manage these services.

Yahoo Advertising Platform APT

With digitalization digital world tries to bring things closer to users but have you ever given a though how this takes place, a complete web. Due to expanding market if we do not have roadmap we get lost and just reduce our efficiency. Isn’t it??? Because we try to reach the global market not the local only but do we all know our next move. The market is disconnected and we all spend too much time on inefficient processes, and the legacy systems we are using are simply not able to accomplish what we need to accomplish.

APT (Yahoo Advertising Platform) is a platform that congregates all the disconnected market segments together within your reach. It creates space for publishers, advertisers, agencies, ad networks, partners and developers - to drive the right business results. Main features are pricing transparency, cross-selling, connecting to others, open marketplace, simplified workflows, all participants connecting through one interface, APT from Yahoo! solves for many of the broken digital advertising processes of today, manage multiple aspects on a single platform, the seamless integration of audience insights.

Double Click Integration with Google Adwords Impacts Google Adsense

Amalgamation of Google Adwords – Double Click creates a bigger Ad market space for Google Adsense

Google Adsense officially made a big push into display ads on 18th September 2009. This big push was through DoubleClick Ad Exchange (online media advertisement) ad network that Google acquired in 2007. The DoubleClick ad network will be directly integrated into Google AdWords. With this content network will expand and thus AdSense publishers can see more numbers of ads. It is expected that with this integration higher paying ads will be available for adsense publishers. Google AdWords will consider your ad for DoubleClick Ad Exchange only when your ad is contextually relevant (for keyword-targeted ads) or placement-targeted appropriately. Here's how Google AdWords works with DoubleClick Ad Exchange to push up and promote a consistent auction through digital advertising process.

* Publishers offer inventory to DoubleClick Ad Exchange.
* DoubleClick Ad Exchange requests the first- and second-highest qualified AdWords bids (on an eCPM basis, and modified by Quality Score), which are reduced by the Google AdWords revenue share. (This reduction means AdWords bids can be compared fairly with bids from other ad networks that take into account their respective revenue shares.)
* The net values of the two highest AdWords bids are compared with other DoubleClick Ad Exchange advertiser bids and DoubleClick Ad Exchange publisher minimum CPMs. Bids below the minimum CPM are ignored.
* Qualified bids from other DoubleClick Ad Exchange advertisers, the two highest net bids from AdWords, and the publisher's min CPM are then reduced by the publisher's revenue share.
* If the publisher uses dynamic allocation (a DoubleClick Ad Exchange feature that automatically allocates ads to the sales channel that pays the most), the net values are treated as other bids and compared with values from ads in the publisher's ad server.
* The highest bid (which could be the publisher's min CPM or an ad from the publisher's ad server) wins and is charged the gross rate of the second-highest bidder. If the winner is from AdWords, the reduced rate (from step two) is adjusted back up to the amount before the AdWords revenue share was taken.

Note: The combined Google AdWords and DoubleClick Ad Exchange revenue share is designed to approximate the revenue share associated with advertising on Google AdSense sites directly.

With the Double Click ad exchange integration with Google Adwords the primary objective of Google is to simplify display ads buying and selling process. This will open up the complete ad monitoring system but SEMs would not like Google to handle their Ads web analytics and ultimately performance can be enhanced that can be more accurately measured by advertisers and agencies.

Google, Yahoo, MSN Comparison Chart

Google Analytics Desktop Wallpapers

I have my destop wallpaper, currently green one (Google Analytics measures organic growth).
I find these pictures very cool, awesome, I am sure you will also like it.

On Monday, 22 June 2009, Google team member Leo gave for users New Google analytics desktop wallpaper, just after a week of Google web analytics updated version release. Google logos are now more simplified, more clear, having logos for consumers product and business products.

Consumer product logo can be identified by the word Google. For Consumer product word Google is followed by lower case word in blue. Business products like Google Analytics have word Google followed by upper case word all in gray. Brett Crosby and Leo Baghdassarian to celebrate the new look of Goole business products Google analytics created Google Analytics wallpapers.

Google Analytics Desktop Wallpapers






If you are looking for different resolutions, just visit Google http://analytics.blogspot.com/2009/06/new-analytics-desktop-wallpapers.html