Internet Web Search Marketing Solutions

Twitter reveals its Real Time Search Bot SpiderDuck

2011-11-24T02:50:00.000-08:00

Twitter Real Time URL Search Bot SpiderDuck Revealed

For more detail visit:

http://engineering.twitter.com/2011/11/spiderduck-twitters-real-time-url.html

Yahoo Organic Search Powered By Bing

2011-10-21T03:29:00.000-07:00

Yahoo Organic Search = Bing Organic Search

Globally from 20th October 2011 Yahoo Search has stopped showing Yahoo algorithmic organic search results except in Korea that would be done by end of 2011 and soon it would be implemented for paid search.

Google Plus One and SEO

2011-09-22T06:43:00.000-07:00

How long is going to be the road of togetherness??? Google Plus One is an open challenge to Facebook and Twitter.

I am always bewildered about organic SEO. Is Google Pluse One a new gateway or just a promotion way. I do not think that organic SEO is self propelled these days, it is more about asking favor for your link post on various social networking sites. But why?? It is more about posting links to various bookmarking sites and sharing. What I see for the purpose of promotion webmasters post link to various sites but 1 out of 1000s links actually get any real vote without actually asking for it. Similarly I find on sites like stumbleupon, facebook you keep adding friends in your network and posting links which are not of their interest and ask for favor to go through. Actually your friends in your network they open the link for sure but they never go through as the web page is not of their interest. So, how is this actually going to boost ranking of a website??? No, this increases bounce rate.

Twitter Web Analytics Service - Tweets Handler

2011-09-22T05:17:00.000-07:00

Twitter new handler to monitor tweets effect!

Here is good news for SEO webmasters, dwell into your website tweets. Now Twetter will be providing web analytics service. Twitter Web Analytics will tell you how many click-throughs, on average, the tweets over a certain period of time attracted, and what percentage of those tweets used your Tweet buttons. The tool will help webmasters in following ways:

1. You can know how much your website content is shared across Twitter's network;
2. How much traffic Twitter is sending to their site;
3. Tweet button integration effectiveness can be measured.

Twitter data slicing (performing A-B split testing) will be further improved with time but let us enjoy all the three features at one place.

Google Related With Your Google Toolbar

2011-08-18T06:00:00.000-07:00

Look at the bottom of your screen, a new feature is shown across the website you open, it is Google's new feature. Google Related is a new Chrome Extension and Google Toolbar feature.

Google Link Repository Google Directory Dead

2011-07-21T06:32:00.000-07:00

Google closed Google directory saying Google web search is fastest and would surf to all users all search queries. Still if you want to search Google directory search DOZ directory. Web search will furnish all your search needs.

Cisco Says Internet of Things, Everything by 2020

2011-07-18T06:57:00.000-07:00

Internet 2020, After Cloud Computing and Web Cloud

Internet transformed the world and it is a ever ending process, everything in today's world has become commodity and what was real has become virtual in digital world and all virtual has become real with cloud computing. What will be after cloud computing??

"Technological limitations are receding exponentially. When billions of things are connected, talking and learning, the only limitation left will be our own imiganations" - Cisco

Google Science Fairs Channel

2011-07-18T06:50:00.000-07:00

Google Science Fairs Channel 12th July 2011, Google Science Fair Final Event

Yahoo Site Explorer + Bing Webmaster Tools = Bing WebMaster Tools

2011-07-12T04:54:00.000-07:00

Yahoo link analysis tool used by SEO webmaster will shut down lately by end of year 2011. Yahoo Tim Mayer had set the tool "Yahoo Site Explorer". Microsoft is working in organic results transition and one all transition is complete Site Explorer will shut down.After September 15, 2011 all organic results will be powered by Microsoft Search platforms, Yahoo.

So, will Yahoo crawler crawl our website??? Microsoft says slurp will continue to crawl your websites. There is going to be lots of changes and SEO will have now just two major search result Google Search and Yahoo Search.

So there will be only two major search engines Google Search and Yahoo Search that is Microsoft Search platform...no seperate Bing and Yahoo result, it seems there would be common result.

Google Real Time search feature Temporarily Disabled From Google Search

2011-07-07T05:51:00.001-07:00

Google real time search inspite of its success rolled out suddenly was really surprising.

It remains unanswered if Google Real Search option and its features like Wonder Wheel, Image search by dimension will roll in with Google Plus One integration. Google + will be integrated with Google Real Time Search is a hope as Googleers are working to incorporate Google+ into this functionality.

On Saturday, 2nd July 2011 Google Real Time Search disappeared/rolled out from web search option in the left under more, on clicking google.com/realtime it gave 404s error. I believe it was a success but as Twitter and Google deal for feed has ended and has not been renewed the realtime search has been temporarily been disabled.

Google Correlate: Reverse Google Trend

2011-05-30T05:18:00.001-07:00

For Researchers: Upload trend and find the research trend

For Non-Researchers: Try out the Search by Drawing tool, through which you can draw a trend line and reveal related search terms. And, if you're looking for a more animated take on Correlate, check out Google's Correlate Comic Book.

Google Kills Tags in Google Places Within Google Maps

2011-04-28T03:23:00.000-07:00

Are you local consumers able to find you and further select you??? Know about Google Tags and Google Boost local business advertising products.

Google local under senior VP Jeff Huber is watching the rolling out of Google tags within Google Places or Google Maps. Google will stop Tags in Google Maps and Places after 29th April 2011, it was announced on 15th April 2011. Merchants using the Google tags product for advertising their business in local market were sent notification email. Google tags used for enhance listing costs just $25 per month with a month free trail compared to Yext tag, a new ad product for local marketers and national advertisers with local outlets that is available at $99 per month, with a 7-day free trial.

Merchants could highlight their natural local business listing with a yellow tag and few words focusing offers, links, menus, photos on website. Earlier in October 2010 Google removed website URL from Google tag.

Google new local advertising product called Boost will take its place; a refined version of Tag. On 25th October 2010 Google announced new product Google Boost. Boost ads are all of those blue-colored pushpins on Google Maps and in paid search results. Boost will not highlight website URL, menus, photos, offer but will pull address and phone number. Boost ads will not drive direct traffic to website but will take a visitor directly to make a call for services. In compared to Tags that are sold at flat subscription and appear next to organic results Boost merchants will set a budget and pay per click; Boost ads appear in the "Sponsored Links" section of Google.com and Google Maps search result pages.

For local businesses looking for tag products can trust a new advertising product Yext Tags (Yext CEO Howard Lerman). Yext Tags will change to PowerListings. Yext tags brings the thrust of Internet advertising to local businesses, tags can be added to any local business listing sites like SuperPages, Local.com, etc. on an application, mobile device, search engine, review sites.

I would like to go back a little and talk about Google name transition from Google Local to Google Places.

On April 19th 2010, a year back Google decided to change the name of its local business listing center what was called the “Google Local Business Center” to “Google Places.” The change is a steap ahead as Google keeps making changes for betterment to connect Google Place Pages with the place where local business information is claimed, entered and enhanced.

Google Place was a roadway that would connect SMB promotional and consumer assets and help build brand around Places.

With Google Places name change following addition features were introduced:
Enhanced Listings - At Google places now businesses could advertise for just $25 per month, businesses in select cities could make their listings stand out on Google.com and Google Maps with Tags. As of today, with availability in Houston and San Jose, CA, Austin, Atlanta and Washington, D.C., Chicago, San Diego, Seattle, Boulder and San Francisco.
Google said, "adding a tag to your Google Places listing allows you to highlight info that you want your customers to see."

Business Photos: businesses could add free of cost interior photography of business.

Customized QR codes: unique to an individual business could be added on business cards and marketing materials so that customers using iphones could directly call the mobile version of Google Place page for business

Favorite Places: shows you the nearest Favorite Places city to your current location. These lists are helpful as discovery tools and can be saved (on the PC) to your own My Maps. With some effort users can pick and choose individual locations from among the celebrity lists and make their own personalized meta-lists.

Service areas were already listed with the Google Local Business Center. With real time updates, better statistics control, options to add coupons listings in Google places had steep growth.

But sooner it was realized that Google started aggressively using Tags as ad option on Google Place Pages as a result Google in October 2010 (10/25/2010) removed website URL tag option (removed option to highlight website URL). Googler Brianna replied "those who have the URL option already in place are able to continue to use it, but you can't change it, if you do, it will be lost. So those who are grandfathered in, stick with it - until Google snatches it away".

Know about Google and Local Businesses Stats and Facts here: https://sites.google.com/a/pressatgoogle.com/googleplaces/metrics

YouTube Acquires Delicious

2011-04-28T02:44:00.000-07:00

Was this transition required when delicious was going good?? Why has Yahoo chosen to transition Delicious to AVOS???

YouTube founders Chad Hurley and Steve Chen announced on 27th April 2011 that they have acquired the Delicious technology from Yahoo via AVOS the YouTube founders new Internet Company. After July 2011 Yahoo will stop access to Delicious and users will be asked for creating a new login at the same will provide permission grant from Yahoo to securely transfer all old existing bookmarks. I hope within this transition period users get sufficient time to move to new account and also after July Delicious product gets a new face.

Now users are looking for answers to questions like how to transfer their bookmarks from their most liked social bookmarking site maintained coolly by Yahoo to AVOS?? How to move all private and public bookmarks.

Web Cookie

2011-04-01T02:09:00.000-07:00

Cookie, web cookie, browser cookie, HTTP cookie all are used inter-changeably.

We talk daily about Internet and the whole world is engaged round the clock surfing on the web. I would like to discuss very sommon term that would really help to improve performance of web sufers, Internet users and at the same it will speed up your search activity and provide secure access.

So, let me talk about Cookies. What are COOKIES, where are cookies stored and nature and type of cookies.

Cookies are very small text files stored on user's computer by thier web browser. A website put cookie on user's computer, these small text files store informataion about your search preferences, and lot more. Cookies are not executable and so they cannot replicate. So, how the small text is going to act big?? Modern browsers offer users choice if they want to accept cookies or not, and the time frame to keep these cookies.

What are cookies used for?? Cookie may be used for authentication of trusted websites, storing site preferences (personalization), shopping cart contents (item value store), the identifier for a server-based session (website analytics), or anything else that can be accomplished through storing text data.

Where are Cookies stored??? Cookies are stored is in a folder named Cookies which is stored inside the Documents and Settings folder. By default, the path is C:\Documents and Settings\your user name\Cookies. These cookies can be deleted manually by users for privacy issues or to save space. Cookies may be set by the server with or without an expiration date.

Cookies are encrypted for information privacy and data security, and bits of info are stored as name-value pair. The cookie is sent as a field in the header of the HTTP response by a web server to a web browser and then sent back unchanged by the browser each time it accesses that server.

How to you personalize your web search??? Websites that use cookies on your computer provide user a personalized experience by gathering information about website use.

Temporary Cookies/ Session Cookies are cookies that are removed from your computer after you close the browser or even if you have not visited the website for certain period called session idle timeout, these cookies enhance user experience, especially when you are doing online shopping saves your shopping cart items but once you close the browser it gets deleted.

Persistent Cookies or saved cookies remian on your computer even after you close the browser. These cookies are used to save website's sign-in, password info so that next time when you login you donot need to remember it or sign in. These cookies may remain on your computer for days, months, or even years.

First-party Cookies come from the website or its sub-domain in your computer's browsers address bar that you're viewing and can be either persistent or temporary. Websites might use these cookies to store information that they'll reuse the next time you go to that site.

Third Party Cookies come from other websites' advertisements (such as pop-up or banner ads) on the website that you're viewing. Websites might use these cookies to track your web use for marketing purposes.

Secure cookie is only used when a browser is visiting a server via HTTPS, that will make sure that cookie is always encrypted when transmitting from client to server, and therefore less likely to be exposed to cookie theft via eavesdropping.

Other cookies are: HttpOnly cookie, Super cookie, Zombie cookie.

To learn more about HTTP cookie visit: http://en.wikipedia.org/wiki/HTTP_cookie

Impact of Social Media

2011-02-06T21:59:00.000-08:00

Has your current marketing spend truly impacted your business bottom line??? Social CRM (SCRM), social customers, social media monitoring are buzz words in the web media industry. Social media has penetrated business world and holds good share of web and search. Starting from its growth through its envolvement social media has proved to be a great tool behind success story of brands. How is social media different from the earlier traditional marketing program. Here we will discuss about effectiveness of social media in comparison to traditional advertising. A comprehensive social media strategy will impact your business bottom line including your relation with customers, sales, brand awareness. Social media presence will provide a customer engagement model where you can hear your customers' say, also reach out people who earlier had poor experience with brands, also generate valuable traffic. You can use different social networks based on interests and keywords search. Kevin Palmer is the Owner and Chief Strategist for Social Media Answers speaks about economic value of social media.

Impact of social media on society as whole cannot be denied. Whether it is your personal life, individual life, business or society social media threshold on the social circle is increasing and if you are not within this circle you are far behind in the web race. If you want to become more social, become voice of your customer platform and have a social media engagement model for your target business.

Paul Greenberg, and author and leading authority on SCRM, stated that Social CRM is "..designed to engage the customer in a collaborative conversation in order to provide a mutually beneficial value in a trusted and transparent business environment. It's the company response to the customer's owning of the relationship."

SCRM defined by Michael Fauschette: "Social CRM is the tools and processes that encourage better, more effective customer interaction and leverage the collective intelligence of the broader customer community with the intended result of increasing intimacy between an
organization and its prospects and customers. The goal is to make the relationship with the customer more intimate and tied to the company by building a public ecosystem to better understand what they want and how they interact with the various company touchpoints like sales,
customer service etc..."

Leverage your social graph by building a user base by being active in your network and also expanding and building your own brand initially.

It is not only latest trend but most successful - guest blogging is best, need to pitch bloggers, they will write on your blog and place their website link on yours in return.

Building a social fan base by responding to customers, content is king, whether on Facebook, Twitter, Stumbleupon as your fans increase your brand impact on society increases.

Participating in various outdoor activities, events, videos and pictures all together act as fuel io social media industry.

Talking about influence and popularity, social media will be seen more seriously with deep integration of social media and social element.

Location based social applications like Facebook places and foursquare is going to become more popular. More focus can be on retaining old customers and attracting new ones. Reputation Management is to top all. You will continue to see more businesses leveraging social media

beyond just securing an online account, but actually engaging with their customers to gauge their feedback on products/services.

Today very few companies are able to engage social customer relation management, except very few today like Bestbuys that has benefited from SCRM rest companies are in progressive stage. Today companies have started to use social channels to engage with customers and educate them about social customer strategy. The organization must develop a strategic framework for engaging the social customer. This means researching how the customer behaves and what the customer wants through social channels. Also, organizations must understand how to make these interactions and engagements scale across the organization. Good luck to all businesses for their endeavors in Social Media.

Larry Page will Replace Eric Schmidt as CEO on 4th April 2011

2011-01-21T02:28:00.000-08:00

Larry Page will get the ball rolling from 4th April 2011 as Google CEO, who is presently president of products at Google Inc. After ruling the search for decade Eric Schmidt, Google CEO

will handover the search kingdom to Larry Page Google founding CEO. Now millions of eyes will be on Larry Page to see how successfully he will push up web search would combining Google technology and his business insight. Eric Schmidt will remain symbol of Internet strategist, entrepreneur and developer of great technologies in Search world.

Google Toolbar Page Rank Update January 20th 2011

2011-01-20T21:18:00.001-08:00

Google Update the PageRank in Google Toolbar today on wider scale, few webmasters reported of changes earleir also but it was finally done. Lot to hear from webmasters from all over the world looking at websites of various industry verticals. Naturally, the update is good for some, bad for few and worst for others. SEO has very little to do with TBPR but still SEO worry alot as clients believe PR is improtating govering factor for SEO of a business website. After a long gap TBPR update took and you can hear from webmaster and also participate in discussion on Digitalpoint forum, SEOroundable, Google WebmasterWorld.

Google Abnormal Trend in Organic Listing

2010-12-22T05:08:00.000-08:00

Google Showing Abnormal Result

Google Scribe

2010-09-17T04:43:00.000-07:00

Google Scribe the new auto-complete suggestion tool by Google Labs. It offers users suggestions in drop-down menu. If user likes suggestions can hit enter or user can ignore suggestion. Text fields that are Scribe-enabled will have the Scribe icon at the top end corner of the active field. Google Scribe is similar to Google suggest and Google Scribe Bookmarklet let it be more friendly to users as it can be used for any web page. Google Gesture and Swype are other useful and similar applications for mobile users.

To choose from various suggestions by Google Scribe available press enter or provide space. Press Tab to choose suggestion without adding space or press Esc to hide suggestions (vice-versa is also applicable that is display suggestion menu, if hidden but by pressing Tab). Toggle between "Always" and "On demand" Scribe, short cut key for this is Ctrl+Shift+J .

HTTP Status Codes

2010-09-14T03:13:00.000-07:00

When a user access a web page in a web browser, a request is send to the website server to access that page. In response to the request the server returns an HTTP status code based on the request status. This status code gives search engines web page and website related information.

1xx (Provisional response) - These set of status codes require the requestor to take action to continue.

100 (Continue) - This code is returned by server to indicate that it has received the first part of a request and is waiting for the rest.

101 (Switching protocols) - The server has acknowledge requestor request to switch protocols.

2xx (Successful) - These status codes indicate that the server successfully processed the request.

200 (Successful)

201 (Created)

202 (Accepted)

203 (Non-authoritative information)

204 (No content)
205 (Reset content)

206 (Partial content)

3xx (Redirected) - Status codes for which further action is needed to fulfill the request. These codes are often used for redirection. Google recommends that you use fewer than five redirects for each request.

300 (Multiple choices)
301 (Moved permanently)
302 (Moved temporarily)
303 (See other location)
304 (Not modified)
305 (Use proxy)
307 (Temporary redirect)

4xx (Request error) - The status codes represent the likely error that server experienced that prevented server from fulfilling the request.

400 (Bad request)
401 (Not authorized)
403 (Forbidden)
404 (Not found)
405 (Method not allowed)
406 (Not acceptable)
407 (Proxy authentication required)
408 (Request timeout)
409 (Conflict)
410 (Gone)
411 (Length required)
412 (Precondition failed)
413 (Request entity too large)
414 (Requested URI is too long)
415 (Unsupported media type)
416 (Requested range not satisfiable)
417 (Expectation failed)

5xx (Server error) - These status codes indicate server error not request error, internal server error that prevented request.

500 (Internal server error)
501 (Not implemented)
502 (Bad gateway)
503 (Service unavailable)
504 (Gateway timeout)
505 (HTTP version not supported)

For more information visit W3C HTTP status code .

Checklist to Learning SEO

2010-09-13T06:46:00.000-07:00

For becoming a successful SEO basic web design and web development skills are necessary let me speak about those first.

To be very true, I have gone through lots of SEO checklists, but I am discussing only those which I found useful while learning SEO.

In my later post I will discuss about other SEO Checklist :

Joomla SEO Checklist
Drupal SEO Checklist
Web Design Checklist
Web Development Checklist

Google Instant Simplifies Search

2010-09-09T07:17:00.000-07:00

Google new roll out on 9th September 2010, Google Instant.

Better Search! Faster Search! Showing results as you type is the key feature of this new enhancement.
With Google Instant you can see search terms as you type that helps formulate search results and on fly search result seen.

Benefits of Google Instant:

Faster Searches: Google Instant can save 2-5 seconds per search compared to search before as it helps you by predicting your search and showing results before you finish typing.

Smarter Predictions: If you are sure what you are searching Google will also offer more options, in case you are not sure what you are looking exactly, Google search predictions help guide your search. The top prediction is shown in grey text directly in the search box, so as you see what you need, you can just stop typing and hit ti see result.

Instant Results: With every alphabet you type your search gets refined, you can start seeing results before your eyes. Before Google Instant you need to type full search term.

Features of Google Instant

Safe Search option available to for children browsing to filter explicit content for children.
Autocomplete excludes certain terms related to pornography, violence and hate speech.

Google functionality retained with Google Instant; no change in Internet connection.
Searches will be returned in approximately zero time because the results you want will appear before you finish typing.
Presently, users on domains other than Google.com can only access Google Instant if they are signed in to a Google Account.
Google Instant can be turned off by switching Instant off that is available next to search box if you are log in or by visiting Google Preferences.

Google Instant search is faster, better, instant compared to normal Google search as Google Instant takes approximately 9 seconds where as Google took more than 9 seconds at times 20-30 seconds.

You save 2-5 seconds per search as it takes zero time to display search results.
With Instant, if used globally search estimated time saved would be 11 hours per second.
15 technologies contribute to Google Instant technologies.

Google Doodle - Interactive Bouncing Balls

2010-09-07T07:24:00.000-07:00

On 7th September 2010 Google doodle interactive bouncing balls on Google USA home page is really Internet mystery. It consists of a swarm of bouncing balls that coalesce to form the company's Google logo. But once you steer the cursor towards them, they fly apart and flee around the window. As earlier Google Doodle there is no link that explains the doodle so it is just a guess.

May be it is to represent the fast Google acquisitions to cope up the competitive market.

List of Google Acquisitions

2010-09-03T06:23:00.000-07:00

Web search engine company Google has acquired over 80 companies with its largest acquisition being an online advertising company DoubleClick for US$3.1 billion. Google keeps rethinking its acquisition strategy to dominate new markets. Google makes stand to challenge Facebook but still it will have to choose its battleground carefully. Google is icon that represents intersection of technology and media. Here is list of Google acquisitions.

February 12, 2001 - Google acquires Usenet Discussion Service and Significant Assets from Deja.com (USA) that is used as Google Groups.
September 20, 2001 - Google acquires Web Search Engine, Technology Assets of Outride Inc (USA) which is used as Google Personalized Search (iGoogle).
February 2003 – Google acquires Weblog software Pyra Labs (USA) – used as Blogger.
April 2003 - Google acquires CRM, Neotonic Software (USA) that is used as technology for email customer support (CRM) – Google Groups, Gmail.
April 2003 - Google acquires online advertising business company Applied Semantics (USA) for $102,000,000 that is used as Google advertising technology as – Google Adsense, Google Adwords.
September 30, 2003 - Google acquires web search engine Kaltix Corp (USA) which is integrated to give personalized and context sensitive search engine technology – iGoogle.
October 2003- Google acquires online advertising business Sprinks(USA) that is integrated with Google Adsense, Google Adwords.
October 2003- Google acquires blogging platform Genius Labs (USA) that is integrated with Blogger.
May 10, 2004 - Google acquires Ignite Logic, website creation application company (USA) that is used for Web Templates for Law Firms and Small Businesses.
June 23, 2004 - Google acquires 2.6% Stake in Baidu.com (Chinese Language Search Engine ) but in 2006-06-24 - Google Sells 2.6% Stake in Baidu.com
July 13, 2004 - Google acquires Picasa, image organizer (USA) that is used for digital photo management for Picasa, Blogger.
September 2004 - Google acquires ZipDash, traffic analysis business in USA for Google Map for mobile device.
October 2004 - Google acquires map analysis company Where2 (AUS) that is used for digital mapping in Google Maps.
October 27, 2004 - Google acquires map analysis Keyhole, Inc (USA) for digital mapping in Google Earth, Google Maps.
January 2005 - Google acquires XL2Web product by 2Web Technologies that is used as Google Spreadsheet.
March 28, 2005 - Google acquires web analytics software Urchin Software Corporation (USA) that is used for website analytics, Google Analytics.
May 12, 2005- Google acquires social networking service Dodgeball (USA) that is used as Google Latitude, location aware mobile social networking application.
July 2005 - Google acquires Reqwireless WebViewer, Java ME browser by Reqwireless Inc (CAN) that is used as Java ME Browser for Google Mobile.
July 7, 2005 - Google acquires Current Communications Group offering broadband Internet access (USA) for $100,000,000 that is used as Internet Backbone, Broadband Internet (BPL - Broadband over Power Line).
August 17, 2005 - Google acquires Android Mobile Software used as Mobile software and OS Android.
September 09, 2005 - Google acquires Transformic Inc - Search Engines for the Deep Web.
November 2005- Google acquires Skia (USA) graphics software that is used for Graphics Software Engineering for Android and Chrome browser.
November 17, 2005 - Google acquires Akwan Information Technologies (BRA) search engines which is used as Internet Backbone in Latin American Operations Center (Brazil, Mexico, Latin America).
December 20, 2005 - Google acquires 5.0% Stake in AOL, broadband Internet access (USA) for $1,000,000,000.
December 27, 2005 - Google acquires widget engine Phatbits (USA) that is integrated with Google Desktop.
December 31, 2005 - Google acquires mobile software allPAY GmbH (GER) used with Google mobile.
December 31, 2005 - Google acquires mobile software bruNET GmbH (GER) used with Google mobile.
January 17, 2006 - Google acquires advertising company dMarc Broadcasting (USA) for $102,000,000 that is integrated with Adsense.
February 14, 2006 - Google acquires weblog software Measure Map (USA) that is integrated with Google Analytics.
March 9, 2006 - Google acquires web-based word processor Upstartle (Writely) in USA that is used as Google Documents.
March 14, 2006 - Google acquires 3D modeling software @Last Software (USA) that is used as Google SketchUp for sketchUp 3D modeling.
April 9, 2006 - Google acquires web search engine Orion (AUS) that is integrated in Google search as Referential Search Engine.
June 1, 2006 - Google launched Google Labs Spreadsheets.
August 15, 2006 - Google acquires Neven Vision (GER) company into Computer vision (Face detection,Face recognition) integrated with Picasa & Google Goggles.
October 31, 2006- Google acquires web application Jotspot Inc (USA) that is integrated with Google Sites wiki technology for collaborative websites.
November 13, 2006 - Google Acquires video sharing company YouTube Inc (USA) for $1,650,000,000 and is used as Google Youtube
December 18, 2006 – Google Acquires mapping software Endoxon (CHE) for $28,000,000 that is integrated with Google Maps.
January 4, 2007 – Google acquires – partially 4% Xunlei (CHN) file sharing for $5,000,000
February 16, 2007 - Google acquires Adscape Media (USA) in game advertising for video games for $23,000,000 and integrated with Adsense. ????? confirm date
March 16, 2007 – Google acquires statistical software Trendalyzer (SWE) that is integrated with Google Analytics.
April 13, 2007 - Google acquires online advertising platform Doubleclick (USA) for $3,100,000,000 that is integrated with Google Adsense, Google Ad Network.
April 17, 2007 - Google acquires presentation program by Tonic Systems (USA) that is presentation creation and document conversion technology is integrated with Google Documents.
April 19, 2007 - Google acquires video conferencing software Marratech (SWE) for $15,000,000 that is used as Google Talk.
May 11, 2007 - Google acquires security software company Green Border Technologies (USA) that is used as Google Chrome as Secure Connections for Web Browsing and Email.
June 1, 2007 - Google acquires photo sharing website Panoramio (ESP) used as Panoramio; this works as community photos website (works with Google Earth) for geolocation-oriented photo sharing.
June 3, 2007 - Google acquires web feed provider Feedburner (USA) for $100,000,000 is used as Google FeedBurner.
June 5, 2007 - Google acquires parallel processing software company PeakStream Inc (USA) that is used in server computing as multiprocessor and GPU Software.
June 19, 2007 - Google acquires Zenter (USA) presentation program that is integrated with Google Documents for online slide presentations.
July 2, 2007 - Google acquires GrandCentral Communications (Voice Over Internet Protocol) USA for $45,000,000 that is used as Google Voice and services for managing voice communications.
July 9, 2007 - Google acquires e-mail and web security and archiving service Postini (USA) for $625,000,000 that is integrated with Gmail.
July 20, 2007 – Google acquires aerial photography company Image America (USA) that is integrated with Google Maps.
September 27, 2007 - Google acquires social network service Zingku (USA) that is integrated with Google Mobile.
October 9, 2007 – Google acquires micro-blogging platform Jaiku (FIN) that is integrated with Google Mobile.
July 30, 2008 – Google acquires online video Omnisio (USA) for $15,000,000 and integrated with You Tube.
September 12, 2008 – Google acquires weblog software TNC (Tatter and Company) (KOR) and integrated with Blogger.
August 5, 2009 - Google acquires designs video codec technology On2 (USA) for $106,600,000 that is used as WebM (high-quality open video compression format) and for Youtube.
September 16, 2009 – Google acquires digitizing archives system reCAPTCHA (USA) for books and website security.
November 9, 2009 – Google acquires Mobile advertising company AdMob (USA) for $750,000,000.
November 9, 2009 - Google acquires VoIP Gizmo5 (USA) for $30,000,000 that is integrated with Google Voice.
November 23, 2009 - Google acquires online advertising Teracent (USA) that is integrated with Google Adsense.
December 4, 2009 - Collaborative real-time editor AppJet (EtherPad) USA was used for Google Wave and integrated with Google Docs.
February 12, 2010 - Google acquires social search Aardvark (USA) for $50,000,000.
February 17, 2010 - Google acquires email search reMail (USA) that is integrated with GMail.
March 1, 2010 - Google acquires photo editing service Picnik (USA) for $5,000,000 that is integrated with Picasa.
March 1, 2010 - Google acquires Microsoft Office files sharing site DocVerse (USA) for $25,000,000 that is integrated with Google Docs.
April 2, 2010 - Google acquires online video platform start-up Episodic (USA) that is integrated with Youtube.
April 12, 2010 - Google acquires Visual Search Engine Mobile start-up PlinkArt (UK) that is used as Google Goggles.
April 20, 2010 – Google acquires server technology start-up Agnilux, USA.
April 27, 2010 – Google acquires LabPixies gadgets (Israel).
April 30, 2010 – Google acquires desktop environment from Bump Technologies (CAN) for $30,000,000 that is integrated with Google Android.
May 18, 2010 – Google acquires USA based corporation Global IP Solutions (develops real-time voice and video processing software for IP networks, music, videos, VoIP) (SWE) for $68,000,000 that is integrated with Google Talk and Gmail.
May 20, 2010 – Google acquires Music syncing Simplify Media (UK) that is integrated with Android.
June 3, 2010 – Google Inc. subsidiary DoubleClick Acquires display advertising and exchange bidding company Invite Media (USA) for $81,000,000.
July 1, 2010 - Google acquires travel technology from ITA software USA for $700,000,000.
July 16, 2010 - Google acquires Semantic Search Metaweb (USA) indexing named entities.
August 4, 2010 – Google acquires Java/Eclipse/AJAX Developer Tools Instantiations (USA) that is integrated with Google Web Toolkit.
August 5, 2010 – Google acquires social gaming site Slide.com (USA) for $182,000,000.
August 10, 2010 – Google acquires social gold payment Jambool (USA) for $70,000,000.
August 15, 2010 – Google acquires visual search engine Like.com (USA) for $100,000,000.
August 30, 2010 – Google acquires social networking service Angstro (USA).
August 30, 2010 – Google acquires social gaming company SocialDeck, Inc. (CAN).
September 13, 2010 - Google acquires video hosting service Quiksee, Mentor Wave Technologies (ISR) for $10,000,000 that is integrated with Google Maps.
September 28, 2010 - Google acquires Plannr (USA), schedule management software that is added to Google Maps.
October 1, 2010 - Google acquires BlindType (touch typing) USA.

Google acquires Metaweb to Improve Search

2010-07-19T07:39:00.000-07:00

To improve and refine search results Google buys Semantic web database firm founded in 2005 on 16th July 2010. Metaweb develops semantic data storage infrastructure for both web and Freebase (open and shared database of the world's knowledge). Freebase will fremain free open database and Google will contribute to it by developing for Freebase.

Google Enters Travel Search with ITA Cash Acquisition

2010-07-02T07:33:00.000-07:00

Google announces its acquisition of ITA, a flight information software company for $700 million in cash, in a bid to enter the lucrative digital travel market.Google will provide custom search tool if it acquire ITA. Microsoft’s Bing search engine, which uses ITA’s data to power its own flight tracker.

Google Street View Camera Car

2010-07-01T04:28:00.000-07:00

(Credit: CC Woozie2010/Flickr)

Google's Hoaxes

2010-06-30T04:33:00.001-07:00

Google TiSP, Google Toilet

Bing Crawler Bingbot

2010-06-29T05:28:00.000-07:00

Bing Web Crawler will be Bingbot...no more MSNbot!

Bing Web Crawler rolling improvement by Bing team will be over on 1st October 2010 (aka user agent will be renamed). Bing Crawler will come out of Beta version and old msnbot 2.0b showing up in your server logs will be replaced and updated user agent will be:

Mozilla/5.0 (compatible; bingbot/2.0 +http://www.bing.com/bingbot.htm)

Also, The HTTP header From field will also change as shown below:

From: msnbot(at)microsoft.com

will become

From: bingbot(at)microsoft.com

If you have any questions regarding BingBot traffic and your site, Bing will answer your query, contact them directly at bingbot@microsoft.com.

Google Me and Facebook Social Networking Space

2010-06-29T04:31:00.000-07:00

Round the corner heared that Google is ready to hit the social networking space with 'Google Me' and will overcome the shortcomings that Google has with Orkut, Buzz, Google Waves.

Yesterday Digg's CEO Kevin Rose wrote 14 words late Saturday night: "Huge rumor: Google to launch Facebook competitor very soon "Google Me," very credible source." Adam D’Angelo , who was Facebook’s CTO now founder of hot Q&A service Quora. D’Angelo shared his thoughts as an answer to one of the questions on Quora. He said that Google Me is real project with large number of people working on it and is gunning for Facebook.

But, this time competition is tough and really let us see what Google has in the bag to offer to customer in order to grab Facebook market share. To know more about Facebook and Google standpoint and share in the global market take a look at Top U.S. Web Sites and Brands for May 2010.

Google Analytics and Feed Burner Integration

2010-06-23T07:35:00.000-07:00

Google Aanlytics and Feed Burner integration (announced in June 2010) offers deeper insight into web site analytics. SEO can now benefit from this integration.Through this integration campaign parameters have been added to provide more accurate information about interaction of users coming from feeds and the profitability of this segment on websites.

Before proceeding further let me explain URL builder that Google uses for campaign tracking. The 5 marketing dimensions of campaign tracking are:
Source (every referral origin); Medium (qualifies the source that lets know about the origin of referral); Term (is that user types into search engine); Content (is used in content-targeted ads that lets know which version of an advertisement is most effective at attracting profitable leads); Campaign.

The five UTM static variables (campaign parameters) are:
utm_source: Identifies the referrer (e.g. google, searchengineland.com, newsletter)
utm_medium:: Identifies the marketing medium (e.g. organic, CPC, banner, email)
utm_campaign: Identifies the campaign that is being run in the referrer
utm_content: Used to differentiate ads or links inside a campaign
utm_term: Used to differentiate the keywords clicked

You can see the same in the screen shot attached below:

The UTM dynamic variables for the same are:
${feedUri}: The feed URI
${feedName}: The feed name
${distributionChannel}: The channel in which the feed is distributed
${distributionEndpoint}: The application where a click request originates

At http://feedburner.google.com on the Analyze tab enable "Configure Stats"; "Track clicks as a traffic source in Google Analytics" check box.

Newspass Google New Service for Micro-Payment

2010-06-22T03:57:00.000-07:00

Google Newspass will target global newspaper industry and will provide news organizations with micro-payments for direct links their properties in Google News. Also, this news service provide by Google will adapt to any payment option chosen by the owners of the sites which may be any subscription model or micro-payments options.

Google has found a new option to replace the existing paid content options. Newspass will link to paid newspaper content directly from search results.

According to Italian newspaper La Repubblica, Google is has started contacting publishers in Italy to test a micro-payment system for newspapers, called Newspass and the service is expected to be avilable to publishers in next year 2011. Earlier in December 2009 Google made changes to handle paid content in order to access content from publication and avoid Google cloaking. Users who were able to access content with "first click free" now have a paywalls behind with a single click. In order to compete with Facebook Credits and virtual currency Google will integrate Newspass with Google Checkout providing just a single login to user, one-click entry point for premium content access. The aim is to capture the newspaper and magazine companies using Facebook to promote content online using Facebook official page and Facebook integration.

Newspass Google Workout Process: Both paid and unpaid results will be available to users searching for content in Google News search. The paid result will provide user with content through paid results for which user will need to pay a fee through Google Checkout. The unpaid option will not need any payment at the same user won't be able to see the content.

Henrique de Castro, a Google vice president, said in a translated statement, "Google wants to be partners, not competitors, with the Newspaper industry."

Jump to Another Part of a Document on the Same Page

2010-05-28T02:58:00.000-07:00

I was looking for HTML code that will let you use a link to jump to another part of a document and the search result showed Pride and Prejudice -- Jane Austen as the 10th result. I am not sure how Google at times gives results....

Where are top 9 results were related to HTML.

Bing Webmaster Center Tools

2010-05-25T01:49:00.000-07:00

To get best result of your website in Bing first of all you need to submit your website to Bing (register and have Bing ID for having Bing profile), that authenticate your website. Website authentication is necessary so that Bing webmaster knows that you are owner of website and you get access to all necessary details.

Bing Webmaster Center Tools:

    * Summary tool
    * Profile tool
    * Crawl Issues tool
    * Backlinks tool
    * Outbound Links tool
    * Keywords tool
    * Sitemaps tool
    * Robots.txt validation tool

Summary Tool
Profile Tool
Crawl Issues Tool
Backlinks Tool
Outbound Links Tool
Keywords Tool
Sitemaps Tool
Robots.txt Validation Tool

Google page Rank Update April 2010

2010-04-03T04:55:00.000-07:00

Google page rank update 2010 predicted date was 31 March-1st April and as per predication Google updated its page rank in the last hours of April 2 or in the first hours of April 3 2010.

Google Caffeine Update Ranking Factors

2010-03-24T00:55:00.000-07:00

Google Caffeine Update Ranking Factors

The biggest step taken in Google's Caffeine update is of search index or indices it is the way Google "search and index" the web. Page quality plays major role in Google caffeine update and On-Page factor has more to do then regular off-page factors. Quality, themed, unique content, web page design, good quality navigation, page title, meta tags, description, alt tags, keyword density, page views, bounce rate, traffic numbers, time spend on page, and the number of social bookmarks may play a more powerful role in achieving high rankings.
High PR linking, linking to do-follow blogs, forums, PR, directories, niche directory, deep linking, social bookmarking site, creating profile to promote business, business local listing to superpages, local.com, contextual link building with themed websites and blogs will serve as high quality third party link to your site adding greater value to your page.

All website owners need to increase indexing speed, accuracy, comprehensiveness.
Factors which may change Google Caffeine search results:

The websites with fastest/quickest loading time rank higher in search engine ranking pages.
Fastest web servers that take less time to deliver will rank in top in Google.
Clean coding with less nested loops will be added advantage for website ranking.
Table nesting can may take more time to load the pages and so is pushed down in ranking results.
Websites built in layers quick load.
Scripts use should be optimized in a website and java script should be used minimum or called from outside or used at the last of the page code.
Also use of flash should be optimized as search engine like Google have started indexing flash codes, you need to use metadata in flash.
Always try to build your website using light CMS, websites built on heavy CMS, does not fit good with Google’s Caffeine algorithm.
Unorganized databases and its indexing and information can get your website go slow.
Web pages content is another important factor for website web pages optimization, quality, fresh, themed content is required neither too much, nor too less.
Anchor text used for website linking.
Social networking on facebook, twitter, myspace and other social networking sites social bookmarking with digg, delicious, furl, etc will help to boost ranking.
Broken links if any on your site may lower your website ranking, so check for broken links.

Multiple User Access to your Google Webmaster Tools Account

2010-03-20T05:20:00.000-07:00

It was 2nd of March 2010 Google simplified the process of multiple user access to your Google Webmaster Tools account.

Google webmaster tools wants website owners to verify their site before Google can share website's data and stats to its owner and this is vital for privacy so that unauthorized users do not gain access to website’s detail stats. To verify that you own a site, the website owner with Google account can proceed in either of the two ways. User can add meta tag to home page source files or need to upload HTML file to server. If Google webmaster tool finds that code on your site you are verified as website owner.

Earlier each person who needed to access Google webmaster tool through their account needed to add separate code using different Google account. Now, Google just below the site information, if you login and you are verified user can see a tab showing "Add a user", clicking that let’s you enter email address of another user and instantly user is verified owner and can see the website stats using ones email id. Email addresses can be removed if you wish.

Points to consider:
Each website must have at least one user who has verified site ownership directly using meta tag or HTML file. Directly verified ownership becomes unverified if HTM file or meta tag is removed. Just email id ownership can be removed by making email unverified from the account. Access level is same for all the users. Only Google Account owners can become owner of Google Webmaster tools.

Google Buzz Tool For Social Networking to Share Links

2010-02-10T03:31:00.000-08:00

On 10, Feburary, 2010 Google announced a new tool Google Buzz!! With Google Buzz Google will provide users of its gmail service to share links, status updates, media links with their friends. Google launched Google Buzz to offbeat Facebook and Twitter the leading and most loved social networking channels.

XML Sitemaps

2009-11-06T22:42:00.000-08:00

XML Sitemap protocol was created by Google and was named Google Sitemap and later accepted by all major search engines and accepted as Sitemaps Protocol. Sitemap protocol defines tag that is used to set importance of the web pages in a website and this lets determine which page is of utmost importance and which is least important. Priority values are: 0.0, 0.1, 0.2, 0.3, 0.4, 0.5, 0.6, 0.7, 0.8, 0.9, and 1.0. The web pages priority values are relative in a website and in XML sitemap should decrease from 1.0 to 0.1. Pages with high priority are indexed faster compared to pages with low priority. This also helps search engines to decide which url to show if multiple pages from same website rank for search query.

It will be tedious task to manually calculate priority for all web pages of a large website. In that case XML Sitemap Generator helps to calculate priority values.

xml.gz is just GZIP version (i.e. compressed) of your XML sitemaps. Most search engines easily accept GZip compressed XML sitemaps with no problems. We recommend submitting the .gz version because it's smaller. You can online for software that offers the .gz format selection, GSiteCrawler offers.

Benefits of Resources of Resource (ROR)

2009-11-06T22:20:00.000-08:00

Resources of Resource (ROR) is an independent XML format for describing content and better understand underlying meaning in a generic fashion so that the content can be better understood by search engines, spiders, bots, web applications and more. Objects like sitemaps, events, classifieds, reviews, articles, jobs, songs, properties, products can be well defined using ROR. ROR format was created by Addme.com and RORweb.com is its official website. ROR objects as mentioned above like sitemap, products are placed in an ROR feed called ror.xml. This ror.xml file is always placed in root directory of the website it describes.

When a search engine searches a website, ROR lets the search engine spider recognize the website content, meaning and other attributes.

ROR provides a simple and structured way for resources to generically describe their content, resources, and relationships with other resources, and make this information available in one location on the resource, accessible to all interested. The goal of ROR is to facilitate the exchange of information and meaning between resources and/or applications, by providing a simple set of terms and mechanisms for describing their content, resources, and relationships with other resources, exploring the possibilities of the Semantic Web.

Benefits of using ROR independent XML

Structured feed idea is promoted, the text search is structured. Content in structured form helps to easily and better understand the meaning.
Proper categorization of content for the search engines.
More detailed and specific information are extracted about the objects on a website.
Website content can be more easily included in search engine database.

Google Dashboard offers Control Panel for managing Google Account Data

2009-11-06T06:09:00.000-08:00

On 4th November 2009, Google added a new feature Google Dasboard. Google Dashboard gives summary of data stored with that particular Google account; user can access all Google services associated with a particular account from single interface.

A link to Google Dashboard in the “personal settings” of the “my account” will be available soon.
Google dashboard lists summary of services one uses : name, email address, contact number, gmail, Google profile, recent web history entries, Google alerts, Google docs, Picasa, calendar, You Tube . Data that a Google account user stores on a range of Google services is available at one single interface; from there you can view and manage these services.

Yahoo Advertising Platform APT

2009-09-19T02:47:00.000-07:00

With digitalization digital world tries to bring things closer to users but have you ever given a though how this takes place, a complete web. Due to expanding market if we do not have roadmap we get lost and just reduce our efficiency. Isn’t it??? Because we try to reach the global market not the local only but do we all know our next move. The market is disconnected and we all spend too much time on inefficient processes, and the legacy systems we are using are simply not able to accomplish what we need to accomplish.

APT (Yahoo Advertising Platform) is a platform that congregates all the disconnected market segments together within your reach. It creates space for publishers, advertisers, agencies, ad networks, partners and developers - to drive the right business results. Main features are pricing transparency, cross-selling, connecting to others, open marketplace, simplified workflows, all participants connecting through one interface, APT from Yahoo! solves for many of the broken digital advertising processes of today, manage multiple aspects on a single platform, the seamless integration of audience insights.

Double Click Integration with Google Adwords Impacts Google Adsense

2009-09-18T07:35:00.000-07:00

Amalgamation of Google Adwords – Double Click creates a bigger Ad market space for Google Adsense

Google Adsense officially made a big push into display ads on 18th September 2009. This big push was through DoubleClick Ad Exchange (online media advertisement) ad network that Google acquired in 2007. The DoubleClick ad network will be directly integrated into Google AdWords. With this content network will expand and thus AdSense publishers can see more numbers of ads. It is expected that with this integration higher paying ads will be available for adsense publishers. Google AdWords will consider your ad for DoubleClick Ad Exchange only when your ad is contextually relevant (for keyword-targeted ads) or placement-targeted appropriately. Here's how Google AdWords works with DoubleClick Ad Exchange to push up and promote a consistent auction through digital advertising process.

* Publishers offer inventory to DoubleClick Ad Exchange.
* DoubleClick Ad Exchange requests the first- and second-highest qualified AdWords bids (on an eCPM basis, and modified by Quality Score), which are reduced by the Google AdWords revenue share. (This reduction means AdWords bids can be compared fairly with bids from other ad networks that take into account their respective revenue shares.)
* The net values of the two highest AdWords bids are compared with other DoubleClick Ad Exchange advertiser bids and DoubleClick Ad Exchange publisher minimum CPMs. Bids below the minimum CPM are ignored.
* Qualified bids from other DoubleClick Ad Exchange advertisers, the two highest net bids from AdWords, and the publisher's min CPM are then reduced by the publisher's revenue share.
* If the publisher uses dynamic allocation (a DoubleClick Ad Exchange feature that automatically allocates ads to the sales channel that pays the most), the net values are treated as other bids and compared with values from ads in the publisher's ad server.
* The highest bid (which could be the publisher's min CPM or an ad from the publisher's ad server) wins and is charged the gross rate of the second-highest bidder. If the winner is from AdWords, the reduced rate (from step two) is adjusted back up to the amount before the AdWords revenue share was taken.

Note: The combined Google AdWords and DoubleClick Ad Exchange revenue share is designed to approximate the revenue share associated with advertising on Google AdSense sites directly.

With the Double Click ad exchange integration with Google Adwords the primary objective of Google is to simplify display ads buying and selling process. This will open up the complete ad monitoring system but SEMs would not like Google to handle their Ads web analytics and ultimately performance can be enhanced that can be more accurately measured by advertisers and agencies.

Google, Yahoo, MSN Comparison Chart

2009-08-27T04:28:00.001-07:00

Google Analytics Desktop Wallpapers

2009-08-24T02:58:00.000-07:00

I have my destop wallpaper, currently green one (Google Analytics measures organic growth).
I find these pictures very cool, awesome, I am sure you will also like it.

On Monday, 22 June 2009, Google team member Leo gave for users New Google analytics desktop wallpaper, just after a week of Google web analytics updated version release. Google logos are now more simplified, more clear, having logos for consumers product and business products.

Consumer product logo can be identified by the word Google. For Consumer product word Google is followed by lower case word in blue. Business products like Google Analytics have word Google followed by upper case word all in gray. Brett Crosby and Leo Baghdassarian to celebrate the new look of Goole business products Google analytics created Google Analytics wallpapers.

Google Analytics Desktop Wallpapers

If you are looking for different resolutions, just visit Google http://analytics.blogspot.com/2009/06/new-analytics-desktop-wallpapers.html

'Caffeine' Next-Generation Architecture for Google's Web Search

2009-08-12T06:27:00.000-07:00

With release of 'Caffeine', Next-Generation Architecture for Google's Web Search on 11th August 2009 Google updated its algorithm by creating a preview area/test area (sandbox) for user to test the update before its final release. Google Caffeine update is under way, and gives sandbox environment at http://www2.sandbox.google.com/.

Stated by Google Engineer "For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search, it's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions".

"Google makes constant changes to its search algorithms and infrastructure, but such a change in this magnitude has not been done since 2006," said Matt Cutts, Principal Engineer, Google.

Google remains "Web Treasure Chest" web search engine. Google is supposed to crawl a large chunk of the web; after web page crawl Google will index those web pages and then compute its quality value for the search. If Google finds those pages relevant for search queries then will show those pages in SERPs.

Google invites us to visit web developers preview of Google's new infrastructure at http://www2.sandbox.google.com/ and try searches there. The feedback is appreciated so that Google can figure out difference between current search and new-generation architecture. These feedback will be read by Google engineers to compare the two web search engines results.

How to give feedback for Google 'Caffeine': Do a search at http://www2.sandbox.google.com/ and look on the search results page for a link at the bottom of the page that says "Dissatisfied? Help us improve." Click on that link, type your feedback in the text box and then include the word caffeine somewhere in the text box. Thanks in advance for your feedback!

For language or country specific feedback on new-architecture search results, Google welcomes feedback, just we need to make few changes to sandbox URL query parameter.
You can change these two values appropriately:
hl = language
gl = country code

With Caffeine update Google is not changing its user interface, visual appearance will remain the same. This update is also not going to affect Ads ranking on Google web search engine.

In Mozilla Browser Favicon Reveals "This web site does not supply identity information"

2009-08-06T06:49:00.000-07:00

I saw last month unfamiliar favicon for one of my website. Strange!! what is this, but as was completely occupied did not want to troubleshoot at that moment.

I was troubled today seeing the favicon, it stroked.

Hey!! need not worry, it comes with Firefox (3.0.10).

How to supply or verify my identity information????

When clicking on the favicon it gives "this web site does not supply identity information". Again, clicking on the message reveals little more information:

Security remains unquestionable when transfer over internet of most private and sensitive date comes into play. On the way data being transferred travels different hardware and if any organization comes to change DNS request can completely control the data (get full control over what server you will visit next). Have you ever thought of why malicious elements, third party insert script in your website source code and virus are executed on your website and how badware is reported. Whenever I click on my website favicon it says "This website does not supply identity information. Your connection is not encrypted". Is identity information necessary and if yes how can I get it? Even for website that has a SSL certificate from Verisign, but firefox3 mentions that site does not supply identity information. This error usually occurs because the website content contains both secure and insecure content (SSL cert is less secure then a EV SSL cert).
For example the page code might include an image or code that pulls from a non-secure URL. To resolve this issue make sure that the page code does not pull data directly from a non-secure URL. This will then highlight elements on your page being loaded from a non-secure URL.
To identify non-secure elements view the source code of the page and search for the text src="http://

Add another level of security by encrypting data over internet by trusted certification providers to avoid random phishing server only by verifying the identity of the information. Verify your identity by trusted source, just by encrypt your message. Trusted sources like digisign, digicert, verisign, thawte generate public and private key for encrypting your data over web.

You can You can only do that by disabling all the tooltips, both on the user interface and on websites by setting the pref browser.chrome.toolbar_tips to false on the about:config page.

You can disable all toolbar tips, including this one, follow these steps:

1. Type "about:config" in the address bar and press Enter.
2. Locate and double-click the entry for browser.chrome.toolbar_tips
3. Double-click on it to set it to false.

Security concern for any web user is not for all the websites you browse but for all the online transaction you carry. Everyone wants to make sure that the third party is trustable before you transfer any sensitive data over internet. Firefox 3 offers "Site Identity" feature that allows you to see whether the Web site has supplied information about their identity, who has verified that information, and whether they protect your information from interceptors.

Using the Site Identity Button, you can find out if the website you are viewing is encrypted, if it is verified, who owns the website, and who verified it. This should help you keep away malicious websites that are trying to get your website information life ftp details.

The Site Identity Button is in the Location bar to the left of the web address. This button gives site identity information with its "Passport Officer" icon (You can access the website’s identity for any Website by clicking the site’s icon on the left edge of the location bar).

Site Identity Levels

There are 4 types of Site Identity Levels. Each level provides different identity information. The higher level gives better security. The site identity level listed from highest to lowest in sequence.

1. Green Color Tag - The site with green color “Passport Officer” icon provides information that the website owner information is fully verified and also protects your personal information.

2. Blue Color Tag - The sites shown with blue color provides basic identity information and protects your personal information.

3. Yellow Color Tag - The yellow color tag website provides self signed security certificate and you trust owner at your own risk.

4. Gray Color Tag - Grey color tag site doesn’t provide any identity information.

Google Free Tools

2009-07-30T07:06:00.000-07:00

I was browsing Net for web analytics advanced segments related stuff and came across a set of free tools that Google has provided that many of us do not know. I went one-by-one through all of them. I find these tools really helpful.

Insite For Search - this tool by Google helps to compare Google search volume across time frames, categories, regions.

Search-Based Keyword Tool - This tool helps to find relevant keywords that are yet not used for advertising. This tool provides keywords that people search and compare with website content, its product and services.

Ad Planner - https://www.google.com/adplanner This tool helps to identify websites that will attarct your target audience. The tool also lets you create media plans that will resonate with your audience current online behavior.

Webmaster Central Helps to improve website's visibility in natural search result.

Google Product Search
Local Business Center
Google Analytics Website current trend and marketing strategy to maximize the number of high value visits.
Website Optimizer - To check what Website content converts best.

Will Yahoo and Bing Search Partnership Supersede Google Search Results?

2009-07-30T00:32:00.000-07:00

Yahoo Looses the Web War before it begins....

Microsoft Corp. (MSFT) and Yahoo Inc. (YHOO) Search Partnership bring Microsoft at forefront by making a roadmap to online search marketing. Yahoo empowers Bing by sharing its search for very limited gain. In this ten years term Yahoo will give up search technology development and abandon its research and development investment in the Panama ad system. Bing will gradually experience search share gain and eventually get into the search market and history will repeat as it happened for Google in 200-2004 search market share.

Are Google information seekers actual buyers of Google, I think MSN visitors are more Microsoft buyers. Google Monopoly is a challenge for Bing not for Yahoo as Yahoo will serve just as a channel till Bing gets good share of search. Microsoft will now power Yahoo Search! The two search forces have joined to dominate the online ad-market leader Google. The combination of Microsoft’s Bing search technology algorithm and Yahoo’s advertising sales force is indeed attractive for web surfers and advertisers. Yahoo is ready to give up its search power to its competitor Microsoft knowingly (Yahoo share in terms of branding, search and banner advertising is too much than Microsoft).

Yahoo no longer remains independant ruler of search engine advertising campaigns.

Quality and Relevancy remains two important search results criteria. Do users really experience any search difference with Bing and Google Search results??? It still remains a question mark since Bing was launched in May 2009, whether the Bing experience has translated users’ interest into genuine change in search behaviors. Microsoft search success will be only after it gains stability, stops dangling. Microsoft online advertising unit has not been profitable insipte of its effort for last two years. June 2009 Microsoft share jumps and swings high up to net gain of revenue. I am skeptical about how long Microsoft boost will last.

The pact is called win-win as both the companies are going to enjoy the benefits equally and improve the bottom line. But with the announcement of the pact Yahoo stock feel down and Microsoft saw uptick. Bing has raised Microsoft share market from 0.3 to 6.5% in June 2009 when all the major search engines including Google experienced a down month for Queries in June 2009. Microsoft rate of sponsored referrals also increase in June and yielded more paid clicks. I would say that transparent picture of Bing growth can be traced out only after Bing begins after Microsoft’s ad campaign wraps up.

Microsoft Bing and Yahoo Search Partnership was announced on Wednesday, 29th July 2009. Salient features of the search partnership are:

Microsoft will compete with Google by merging its market share in search advertising and search.

Microsoft acquires (presently for a decade) 10 years license to Yahoo search technology to power Yahoo search.

Yahoo search will have its own brand and interface but will have on its search results logo powered by Bing as the web search results will be based on Bing Algorithm. Looking back in the past Yahoo has relinquished its search business to Google from 200-2004 (search result powers by Google but search results were shown on Yahoo, using Google algo).Both the players will have their own branding, Yahoo in turn will attract advertisers.
Microsoft’s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology.

Microsoft will pay high traffic aquisition cost (TAC) to Yahoo i.e. 88% of the revenue generated from the searches on Yahoo site, its own site for 5 years.

Microsoft gets the right to integrate into its search platform Yahoo search technology for ten years to improved its web search platforms.

Vision of pact is to generate quality product and equal win opportunities and benefits for both, ultimately improving the baseline of Microsoft and Yahoo.

By combining technology of both companies aim is to create a more viable search and advertising for advertisers.

Yahoo will just provide scale and advertising support to Bing by attracting advertisers as its search will be powered by Bing.

Pact covers data sharing, market migration to Bing, people migration to Microsoft, sgare customer data, but not complete web properties like product, emails, etc.

Full impolementation is expected to occur within 24 months after regulatory approval. Based on current figures Yahoo expects benefit to annual GAAP operating income of approximately $500 million and capital expenditure savings of approximately $200 million. Yahoo! also estimates that this agreement will provide a benefit to annual operating cash flow of approximately $275 million.

Predicated in long run yahoo will get good share of search ad revenues. It seems Yahoo will serve as an internet channel between Google and Bing. Combined Bing and Yahoo share will be very close to Google market share. But, once Microsoft gains market share Yahoo will loose its market share. Bing by becoming Yahoo search provider will take away a good traffic of Yahoo. Microdoft approx 8% share, Yahoo 20% share will sum up to 28% but still will remain away from Google 65% share. The Pact is to bring positive outcomes for both seekers but surely will be boon for Bing. Microsoft wants to drive Google traffic and Yahoo wants to build up media sites for all industry verticals. It is beginning and Search Advertiser Yahoo saw downtick in its share where as Software player Microsoft uptick in its stock and the Yahoo roll downs begins.

It is really unbelievable that a brand player, search advertiser leader Yahoo, just for sake of little money is ready to give up its crown. Yahoo has carved way for Bing Search.

In a nutshell, It is calculated that migration from Yahoo’s Panama ad system to Microsoft’s AdCenter platform will happen in 12 months after deal close was offcially announced by Carol Bartz.It is supposed that deal will close in early 2010 and then technology integeration will take another 12 to 24 months. So SEOs should start preparing from now. Microsoft and Yahoo officially announced the partnership/deal/pact finally on Wednesday, 29th July. These two eneterd the deal as Microsoft wants to capture the search market share of the search engine monopolist Google, both Micrisoft and Yahoo chase Google. The deal says Microsoft will power Yahoo search and the deal will add extra value to advertisers as well as web users. Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer both spoke aboyt the strengenth they would gather after entering this pact. Chief Executive said Microsoft Bing will gather deep insight into search and this will give Bing a broader metrics to compete. Google still being the search dominant force with search market share of 70 percent, but this pact will surely increase Microsoft share to 30 percent.

I guess this pact is well thought of deal between search advertising leader Yahoo and software technology giant Microsoft. But, I am not sure that with closing of this deal will the two search and advertising market partners will really be able to capture visitors???

I am sure after 10 years when Yahoo will switch to its own search technology users would migrate to Bing, a superior search engine. Search war continues...

To know more about the benefits of Microsoft-Yahoo agreement, visit
http://www.choicevalueinnovation.com/thedeal/Default.aspx.

Rare Pictures...

Bing Search Vs Google Search

2009-07-02T04:52:00.000-07:00

Bing Search screen has more interactive background than Google.

Bing search background changes on daily basis but not of Google, but it is not background but search result pages that is important to all web surfers.

Main focus of Bing team and its algorithm works to provide best search results and help searcher identify the correct page to click through on the results page rather than finding a page through search result that is not relevant or is of no use.

Displaying relevant information on the result page offers tangible search solutions to searchers just by mouse over on a particular search result on the result page.

Still the feature is not available with Google search.

Hovering the cursor to the right edge of any Web result opens up a small window containing quality text from the linked page. This may give you relevant deep links within that page. It’s great for getting a deep look into the web pages that are relevant, and for helping avoid clicking through to pages that are not of use.

Bing is different from Google as it also reveals in preview text if the result site has Malware.

Search history on the result page is another important feature available to help users reach their search result easily.

Bing Image search offers lots of interesting features, more than Google image search.

Google Lab’s product provides structured search with Google Squared

2009-06-20T02:22:00.000-07:00

Search takes a new direction of being more structured with Google Squared!

I was really very eager to pen down my views about Google Squared (launched in May 2009), the new search tool, but I was fully occupied with my work schedule and I missed to post on time. Google Labs project, Google Squared is an attempt by Google to offer users more structured data through web. It works by extracting data from web pages and presenting them in search results as a square in online spreadsheets. The format of search results displayed is a spreadsheet, in grid derived from query, but no list of links to web pages as in normal search. Google is looking for data structures on the web that imply facts, and then grabbing it for Squared results.

In Google labs product, Google Squared first a user enters search term and clicks the square it button. And you get results. In some cases to make your search more closer to your requirements, Google asks user to input certain values to give you more relevant results.

For example: SEO Tools, google squared gives the following result:

But for search term Google Acquisitions (Google Squared could not automatically build the square), you need to provide more information to Google to build the square, like year, etc. example:

How squared results are derived??? Google gathers data structures on the web that is based on facts to generate squared results. Google Squared is a try to make massive data on the Web simpler to access by placing it into simple tables. Wolfram alpha is a challenge for Google. Wolfram alpha is a knowledge mining search engine by a Computer scientist Stephen Wolfram. This search engine tries to make web search knowledge computable.

Wolfram Alpha was also launched in May 2009, it parses information into its own database but currently can store upto 10 terabytes of information. Data Wolfram Alpha search engine is categorized into various fields including physical sciences, technology, geography, weather, cooking, business, music, etc. to provide users with relevant answers. Its language interface is very different as check the variation user use to ask the question. Wolfram Alpha’s vision is to create a system which can do for formal knowledge (heuristics, algorithms, rules, methods, theorems, etc.) what search engines like Google have done for informal knowledge, such as text and documents.

Microsoft Bing – Decision Search Engine

2009-06-01T02:20:00.000-07:00

World software leader Microsoft founded in 1975 help us gain complete search solutions. Microsoft Corp. on 28th may 2009 Decision Search Engine ‘Bing’ live for public, http://www.bing.com.

Microsoft has designed Bing for new user experience so that users can make better decisions. This new decision tool focus on four key areas: making a purchase decision, planning a trip, researching a health condition or finding a local business. The main motive behind is to enhance the search results. Microsoft Decision Engine, Bing.com will be deployed completely on 3rd June 2009.

Why Bing, a decision engine was needed? Bing creation was grounded up in deep understand of how people want to use web. For your business’s online visibility, content has become a powerful tool and has exploded in the webspehere. Bing was developed as a tool to help people more easily navigate through the information overload that has come to characterize many of today’s search experiences. Online study showed that web users search for certain service, information or product online but nearly 30% of searches are aborted because of unsatisfactory results and many searches need further refinement and further query on the search result pages.

Internet search accounts for nearly 70% complex decisions on the web. Microsoft identified three design goals to guide the development of Bing: deliver great results; deliver a more organized experience; and simplify tasks and provide insight, leading to faster, more confident decisions. Bing will help people find information quickly and make decisions. Microsoft mapping platform, Virtual Earth, will now be named as Bing Maps for Enterprise and it’s cashback program is now called Bing’s cashback. Fareacst has become a central part of Bing Travel.

MSN QnA could not make it out of beta closed on 21 May 2009

2009-05-25T05:37:00.000-07:00

Live Search QnA (http://qna.live.com/) which was under beta was moved from live search into MSN QnA Beta (http://qna.msn.com/). The motive was to share questions and answers across MSN and provide new opportunities for you to engage with each other and share your opinions, ideas, and knowledge. As the aim to communicate and create valuable content could not be fulfilled.

"MSN QnA Beta is now closed." But MSN will very soon come with new product to empower people to connect and communicate. Meanwhile just enjoy browsing Windows Live http://home.live.com/ and http://social.answers.microsoft.com/

Google Analytics added four advance features in May 2009

2009-05-22T04:53:00.000-07:00

Google analytics added four advance features in May 2009 for advance users. Advance users can broaden their search with Google analytics advance features:

1. Pivoting Dimensions - Lets you dig much deeper into the web analytics data. Pivoting dimension of the website analytics allows to visualize additional metrics in the same view.

2. Secondary Dimensions - User can view two different dimensions within the same Google analytic report. You can focus more on analysis and can reach in lesser steps to report; provides easier analysis in lesser time. Without moving out from one dimension secondary dimension lets you can reach the next dimension just by adding your secondary dimension. Without Secondary Dimension you have to move away from the current report to reach the desired dimension.

3. Share Custom Reports and Advanced Segment Customizations

4. Manage Customizations Across Profiles

Will Google’s FeedBurner Effect Google Ranking Factors??

2009-05-21T00:26:00.000-07:00

Google always wish and tries to take advantage of analytics of different platforms and merge the same. The logic behind is to get deeper into web analytics by centralizing website’s all performance analytics into one convenient interface, Google interface. Again comes the thought will Google incorporate these statistics into its organic search algorithm and to what degree. Incorporating FeedBurner analytics about feebburner subscription, adsense clicks will together improve the website’s analysis offering clicks information from different sources at one place.

In the realm of web search solution Google remains the king. Will Google’s FeedBurner Subscription Numbers, Google RSS Feed Count effect Google Search, SERPs???

Do you think that these stats i.e. feedburner stats and adsense would overrule the power of inbound links or at least distribute its power. I believe still feed subscription counts, and other factors will not capture inbound link share because of several reasons.

Buying and selling of feed over internet would render search results unreliable as those licitly subscribing to your feeds would get lost, difficult to get exact number of of subscribers. RSS subscription count would become worthless, whole Google analytics results would recoil. Subscription numbers cannot be taken as a juncture as number of websites which do not have blogs, no regular updation are also added. Inaccuracy to feed burner count can be very clearly seen as a user can subscribe without clicking on feedburner image, just by using browser.

Google Webmaster Tool Redesigned With New Features

2009-05-15T03:06:00.000-07:00

Google Webmaster Tool launched in 2006 has been constantly up dating by adding new features, modifying existing and on 12th May 2009, Google released the new look for GWT Google Website Tool – the look has more information for you at the home page. You get more information external links and your crawl errors. Google webmaster tool new look offers a complete suite of features with a user friendly interface; all features are easily accessible from a single interface. Navigation and layout has been made simpler.

The Google Webmaster Tool Dashboard in general has to offer: Links to your site, Top search queries, Sitemaps, and Crawl errors. Google Webmaster Tool (old) Dashboard consist of following main tabs and sub-sections:

1. Overview - Home page crawl, Index status, Web crawl errors (Errors for URLs in Sitemaps, HTTP errors, Not found, URLs not followed, URLs restricted by robots.txt, URLs timed out, Unreachable URLs).

2. Settings -Use the Settings page to provide Google with information about your site and preferences. This will help us improve how we crawl and index your site; Geographic target, Preferred domain, Image search, Crawl rate.

3. Diagnostics - Web crawl (see errors and problems encountered by Google's crawlers while accessing pages on your site.) Content analysis to see potential problems with site metadata, such as title and meta description information. Mobile crawl looks into errors and problems encountered by Google's crawlers while accessing pages on your site created specifically for viewing on mobile cell phones.

4. Statistics - Top search queries, Crawl stats, Subscriber stats, what Googlebot sees, Index stats.

5. Links - Pages with external links, Pages with internal links, Sitelinks.

6. Sitemaps - Submit a Sitemap (Google Sitemap, .xml file) to tell Google about pages on your site we might not otherwise discover.

7. Tools - Analyze robots.txt, Generate robots.txt, Enhance 404 pages, Manage site verification, remove URLs from Google cache and index, Gadgets to access your website stats offered by Google Webmaster tool.

On opening this link http://www.google.com/webmasters/tools/ you will find at the bottom of the page : New!
'View more information about your crawl errors with the new content analysis tool.'

You can read "We're changing! Check out our new look!" if you login your webmasters/tools/ account.

Important highlights of the new updated, redesigned Google webmaster tool are:
clear layout, all navigation available on home page interface(Links to your site, Top search queries, Sitemaps, and Crawl errors). Now more queries can be tracked per impression. the redesigned tool offers tracking of sitemap submitted by other users. Without login you can remain updated of any notification via email by subscribing to message center. Easy access to help center by streamlining help Center and grouping more logical sections together; you will see every page displays links to relevant help centers topic. The new version needs users to verify their sitemap either ping or by including sitemap in robot.txt, you need to completely verify your sitemap before you get access to complete functionality.

Enhanced Image Search option has been removed which was available in older version.

Let us see how many users like this new look and interface available at http://www.google.com/webmasters/tools/new. Google webmaster tool will be available in 40 languages but presently, its help center will be available only in 21 languages, gradually will move ahead.

Interest-Based Advertising - Google Ads Preferences

2009-05-12T04:46:00.000-07:00

Google Gets Into Behavioral Targeting

Google launched on March 11, 2009 the beta version of Interest-based advertising. Interest based advertising is type of beta advertising that delivers ads to users based on their previous searches and page views. Behavioral targeting is potential revenue generator, and retaining user data will further refine searches.

Google stores your previous search visit, page views, site visits and co-relates these search topics to display ads based on your previous search. The questionable issue is user choice and privacy. The deputy general counsel for Google, Nicole Wong to assure that user choice and advertising privacy remains secure said that the company’s interest-based advertising is "a product that's not only consistent with industry groups' privacy principles, but also goes beyond their requirements."

Google Adsense is used to display ads based on content relevancy. Google with this new technology or product tries to be more user friendly, by displaying ads based on the content of the page you are viewing.

Important Features of Interest Based Advertising:

Interest based advertising is browser based, Google assigns a specific number to the user’s browser using a cookie so that Google remembers the page visited by user. This happens only when, a user visits a website that displays ad provided by Google Adsense on a website.

Ads preferences manager will help user to edit ads display category associated with the browser number. You can add category of your interest to see more favorable ads. Using Ads Preference Manager You Tube users can also change or add category of their interest to see interest based ads on You Tube.

Clearing cookies browser number is deleted. Using Opt-out button on Ads Preference Manager you can stop receiving interest based advertising. Google assures no personal information is displayed.

GrandCentral renamed Google Voice

2009-05-11T03:04:00.000-07:00

Google announced release of Google Voice, a product name designed to offer free phone related services for just one number assigned to you for all your different phone numbers. Craig Walker and Vincent Paquet are the founders of GrandCentral. GrandCentral new version was renamed as Google Voice on 11th of March 2009. Google voice has made voice communication simpler like emails that lets user manage its phones. It is more robust phone system offering lots of advantages to users. Google Voice uses a customer self-service webpage to allow customers to alter phone settings themselves, without any manual intervention on Google's part.

Just after any acquisition Google starts rebuilding the product from the ground up and integrating various components for complete synchronization. GrandCentral regains life after 21 months rebuilding process. The phone management system GrandCentral that started in 2006 was acquired by Google in 2007 for just $50 millions. Since then Google kept preparing under the skin for the public launch of the product under a new name Google Voice. The most striking feature of this product is that Google assigns one phone number for all your phones, using this number you can access all your phone, home, work, cell, office numbers but the Google Voice or GrandCentral number same irrespective of the regular change in these numbers which you may see very often to provide hassle free phone service. GrandCentral will also still remain completely a U.S. service and will remain free. Those all whose account your kept on hold can now login to old Grand Central account. Google Voice Working: When this number is dialed, all phone number associated with this number will ring, but Google takes care business phone may not ring during night.

Striking features of Google Voice over GrandCentral:

Google Voice gives you one Google Voice number for all your phones (number is not device or location based on your identity).

New User Interface - The traditional and primary user interface for Google Voice is through phone via an audio menu. But to manage your account details or to view activity detail users can login to their account. The Google Voice has tabs for Voicemail, SMS, Recorded calls, Placed calls, Received calls and Missed calls. Google Voice is easily integrated into the list of links to Google apps at the top left of each application. All SMS and transcribed voicemails are searchable and taggable, which is very useful and will change the way people interact with these messages. Google Voice conglomerates email, SMS and transcribed voicemails in a single inbox.

Automatic Voicemail Transcription searchable via the Google Voice in-box – All voicemails are transcribed easily saved into the searchable system, Google is using voice transcription service similar as Google 411. Users can add notes or tags to voicemails and each transcription details and Google Voice highlights word in lighter color that they are not confident were subscribed properly. Voicemails are now searchable which can be embedded in a web page and you can receive email notifications. Text messages sent to your Google number are automatically forwarded to your mobile phone and they are also available in the web account, where you can reply to the incoming messages.

Text messaging / SMS support – With Google Voice users can now send, receive and store SMS text messages as well as forward it on to your mobile number by using Google Voice number. Google is using Google Chat communication gateway technology for this. Thus, you can send and receive text messages and phone numbers which was not available with previous phone system.

Voice Mail Translation - Google Voice translates your voice message from your PC to text and emails it to you (similar to Spinvox).

Calling Directly From Voicemail - You can also respond to text messages from the interface and initiate phone calls and lets you talk to your designated call.
Conference Calling - Google Voice offers conference calling feature to link up to six people in conference call and offers conference recording abilities.
Friend Settings - Google has added new settings that allow users to route calls from specific people straight to voicemail, or your mobile phone, etc, rather than getting your name and then forwarding the voice mail.
GOOG-411 Integration - Simply call your Google number from one of the phones you've selected to access your voicemail directly.

Low Cost International Calling - Free calls within the country, you need to pay for international calls. With Google Voice international calls just like Skype from your system can be made at very reasonable rates.

It is expected that in near future Google Voice will be integrated with Gmail for better user experience. The only feature lost after acquisition and upgrading GrandCentral to Google Voice is lost is the RingShare feature.

Google Ventures Across Technology of Spectrum

2009-05-10T23:55:00.000-07:00

Bill Maris (past includes versatility in past founded web hosting company Burlee.com) and Rich Miner (helped develop Android, a mobile platform and ecosystem, was in past VP at Orange) are the Managing Partners of Google Ventures. They together bring entrepreneurial and leadership, innovative communications from their past experiences to Google Ventures.

Google Inc. named its venture capital fund as ‘Google Ventures’ on 31st March 2009 and has started with US$ 100 million. Google Ventures is ready to invest in startup companies across the technology spectrum in slew of fields health, IT, software, bio-tech, and all that Google comes across to make a big thing happen for the world and web. Google ventures has begin with joining hands with Intel and google.org‘s investment in clean energy and global health. Google at this initial stage is ready to invest upto tens of millions of dollars, but investment will depend on the stage of the opportunity and the company’s need for capital. Apart from this Google Ventures has stepped into co-investing in opportunities with other venture firms.

Let us look forward for best Google Venture’s public stance.

Google RSS FeedBurner RSS Marketing RSS Feed Platform

2009-04-28T05:06:00.000-07:00

Yes, FeedBurner founded in 2003 has been considered leading RSS metrics. FeedBurner acquisition by Google for $100 million in June 2007 brought or created a new world for RSS Advertising and RSS Marketing. Google started to integrate various FeedBurner elements in April 2008 this involved moving the FeedBurner application to Google hardware, software, and data centers and in April 2009 it completed complete integration. Moving feedburner application to Google will provide Google like similar interface. This will bring more reliability, security and consistency in data for users. Readers of feeds.feedburner.com URLs are redirected to feeds hosted by Google. What is New with Google FeedBurner google account???

Now feed burner http://feedburner.com/ is redirected to http://feedburner.google.com offering Google login to all its users. Existing feedburner user need not worry as your feeds are still distributing your new posts, and Google Feedburner account, they're just waiting for you to move them into your own Google Account.

Users are prompted to migrate from their feedburner account to Google, either you can continue using the same feedburner account to login, any other google account, there is also an option to create a new Google account and migrate all your feedburner feed to it. Once you migrate no more you can access using feedburner account, but Google FeedBurner. After login you find the same layout.

Benefits of Google FeedBurner integrated account:

This integrated RSS platform, FeedBurner application integration with Google offers complete information integrity for user and also supports more features.

Feed advertising is more enhanced with improved security for publishers.

More refined RSS analysis, RSS optimization, RSS monetization, RSS syndication.

Google has updated algorithm, so accurate algorithm to calculate subscribers that reach Google.

Feed analytics is properly tuned for proper monitoring of feed subscribers and data.

To manage your feed syndication or check feed analytics you need to login http://feedburner.google.com/.

Site Stats (visitors) and FeedBurner Networks FeedBurner feature will no longer be available with the new Google FeedBurner as Google has decided to provide a Google interface for this using Google Analytics. Also, as FeedBurner Ad Network did not proved to be a complete success Google has decided to discontinue this service. Google will focus on other opportunities for publishers.

We also find changes in APIs - authenticated APIs, Awareness API have been modified and Management API is no longer available just for secure bulk management of feeds.

Google SearchMasters Conference 2009 Bangalore

2009-03-03T03:04:00.000-08:00

Google Open Talent Hunt SearchMasters Ground 2009

Webmasters, Analysts, Strategist, Web Analysts Google SearchMasters Conference 28th February 2009 at Bengaluru, Karnataka, Bangalore, Hi-Tech City India.

Power of Google and its dominance on the Internet Industry is well known to all internet users, millions of people search on internet and maximum users trust Google to fetch results, number of users use free toolsets offered by Google to customize their day-today activities. Google SearchMaster 09 was an interactive, valuable session, must attend activity for all working on Internet Domain.

Main Highlights – Opportunity to come up with!! Climb the ladder and bla bla. If you were invited (through email), or if someone invited you; form was to be filled everyone could not attend as I have read very limited seats were there. I was not lucky enough as it was first of its kind in India. It would be really great if I could make it. Anyways, I searched on internet as I was highly anxious to know more on the topic. I am sure those who were called up webmasters must have well prepared there questionnaires so quench their webmaster related thirst. Mind bogling questions, not an issue!! If webmasters had questions there was answer to those questions as experts were there to answer your questions on vivid topics.

For first time in India, webmasters were so close to their experts to be answered face to face. Mode of interaction were presentations, interactive sessions were you could actively participate. A full day event with core concentration and discussion on the topics:

Webmaster Central and Best Practices – This included very common topics like Google Webmaster resources and how you can benefit from them. Webmasters also learnt about webmaster guidelines.
Google Analytics and Website Optimizer – Accessibility to under skin information about your website – traffic, hits, visitors, top content, top keywords, goals and how to use these information for business leads. Advance Google analytics features have provided a common platform for website owners, advertisers and publishers to improve traffic, sales and leads and ultimately online visibility of your business website. Discussion was stretched to Google website Optimizer tool on how to maximize return on your minimum investment.

Webmaster Help Forum – Discussion was on Webmaster Help Forum new features to gain access to rich functionalities. How to use this tool to find solutions to problems you face in general, interact with communities so that you contribute as well as gain from them. Hot discussion topic was community builders or 'Bionic Posters'.

How and Why to build Mobile Friendly Websites, SEO for mobile websites – With increase in number of mobile users website designers and developers though it would be great if we could access our business websites anywhere anytime but earlier it was confined to Desktops, expanded to Laptops and toopday to a portable device Mobile, all in your hand. Tips and tricks were shared on hoe to optimize mobile websites, SEO friendly mobile websites differs in user interface and design on many grounds like screen resolution, etc.

Google Custom Search – How we can get niche search results by customizing our search, Google custom search takes user to targeted search. How Google custom search helps to monetize with Ads; increase click through rate and conversion rate on your website.

Google’s New Favicon January 2009

2009-01-12T04:46:00.000-08:00

‘Favicon’ is a shortcut for favorite icon is an icon associated with particular website. It is created by web designers and it is displayed only when a browser supports it. In short a favicon, these days many online tools for creating a favicon is available. Favicon is .ico file and is uploaded in the root of web server.

The basic difference that I see in this icon is that it has different colors but what remains is ‘g’ for Google in lower case as it was in old Google favicon. Colors are noticacle but I am not sure how many of us are going to embarce this. Google welcomed lots of suggestion from visitors and received numbers of suggestions , the idea was to scale better this search engine favicon for different interfaces.

Google PR Page Rank Update December 2008

2008-12-31T03:56:00.000-08:00

Google Page Rank (PR) update Q4 for year 2008 is effective today on 31st December 2008. Many websites, blogs have gained PR or many websites PR has decreased or dropped out at the same some websites page rank remain altered. Google page rank or Google toolbar page rank even are not same are often used interchangeably as a website authority measuring parameter. SEO experts say that toolbar page rank are outdated and play very confusing role for SEO experts.

Google Toolbar Page Rank is updated every trimester but with time Google Toolbar Page Rank has lost its importance. Even though importance of Google Pagerank is reduced over period of time, still many webmaster aims to get higher Pagerank while many webmasters do not pay attention to page rank as website ranking factor.

Today morning I checked pagerank of my client's website and few of my blogs, I found PR increased from N/A to PR2 for the website, it remained same for our company website open-source-development.com at the same it increased from N/A to 3 PR for http://erase-hard-drive.blogspot.com/. It seems expected page rank update is completed on 31st December 2008, as in the month of December'08 websites were experiencing Google Dance. Last PR update took place in September'08. Still I have not noticed any specific or tough ground on which this PR update took.

It is my personal experience that Google updates its database on various grounds at different data centers before Page rank is completed and during Google dance website owners should take care that they should not link to other websites. Check throughly that no 404 link not found exist, anchor text of inbound links is of great importance, and number of outbound links should be very less. Do more directory submissions, check if there is any bad neighbourhood links and remove it. Your comments on this post is highly appreciated, feel free to post your comments.

Google Audio Indexing GAUDI

2008-11-24T21:33:00.000-08:00

With digitalization and emergence of new technologies dynamic websites have become popular. Video is another great promotional tool on the web and one of the most appreciated multimedia gifts. Relating video to comprehensive web search we find indexing these tools (video) and searching video is still not an easy task. Coming to media indexing I have read an excellent article about online video media indexing on ReadWriteWeb.

Many third party websites today offers video search solution; just enter tags and keywords for the video you are looking in search box and these websites return related results using speech recognition technology. Speech is converted to text and natural processing language is further used to simply the process of speech recognition. This technology is used to find videos on the Google (search based on the words spoken in the video).

Google Audio Indexing, GAUDI is full fledged Google Lab video indexing product, it is a good start with focus on political videos and very soon this will expand its horizon for all sorts of videos from different industry verticals. This functionality was earlier available in an iGoogle gadget but now Google is indexing all videos from You Tube. GAUDI is used to find words spoken in speech and also to find videos related to that. User can jump to locations in the videos where these words have been spoken. This will help organize information available globally and in more interactive way on a common platform. Google Elections Video Search gadget is different from GAUDI as the former is confined to US election. The Google audio indexing search result will be based on content, meta and also other ranking factors as for text based search.

The designed Google video indexing interface needs improvement in various areas. Currently limited to political videos on You Tube; needs to include videos from different industries. No API available presently, functions like video sorting is still to be added. There are pitfalls but researchers have been able to recognize lots of words and I am sure this going to be a great success in the near future. GAUDI, speech recognition Google gadget is available at Google Labs. When a user searches for a particular keyword then user is taken to video recording particular sequence area where this word is spoken and used. Search needs to be more refined by shifting from junk search to more refined search. The logic behind is same to add audio or video to the database as Google does for text based search and help user find for spoken words in audio or video clipping, recording. GAUDI beta is presently indexing only vLog from You Tube. By entering keyword in the search box you can move to videos which are shown in the result or you can also move to particular location where this keyword has been used in the video.

With deployment of Google audio indexing service you can search for your spoken words within a video just like conventional search on Google that lets us do keywords search based on audio recordings.

Google analytics tracking for Adobe flash websites

2008-11-20T04:16:00.000-08:00

I have being into search engine optimization field for the last three years and initially it was really a difficult task to track flash events. With digitalization websites interactivity improved, people started loving dynamic websites compared to static websites as dynamic websites are user friendly, more interactive. Do not get metagrobolized between tracking flash events and flash content. Earlier, by using _trackPageview function Google analytics enabled tracking of browser based events. For Flash action all we need to do is allocate a page file name and use this file name in Google analytics goal or funnel as required. Tracking flash content, flash movies have never been simpler before; Google on 17^th November, 2008 in San Francisco at Adobe MAX conference announced a simplified flash tracking solutions.

How Google analytics performs to track flash, AS3 or Flex content??? Google analytics general tracking code is simplified by translating it into ActionScript3 programming language. Earlier it was not easy and one had to create code and customize to track flash content. No more tension…..with Google analytics tracking code for Adobe flash content you can get pageview, you can track online games, embedded videos. Parameters like how many visited played the game, who watched video, video was opened how many times, new visits, track distributed content, effectiveness of content.

Froogle now Google Product Search

2008-11-09T22:57:00.000-08:00

What was formerly known as Froogle is today well known as Google Product Search. Product search service was launched by Google Inc., this lets users compare price of different products online. The most interesting feature is that Google does not make commission on sales, it listing is completely free. Its all upto you you may or may not submit your product using Google base still Google will find you. For product inclusion a vendor or company can submit its product using Google Base (individual product or bulk products). A company may submit its website information in Google for fast listing but it is not mandatory, without search engine submission also a website is indexed and crawled by Google. Google crawler if finds your website selling some product then feeds its information to Froogle or Google Product. A vendor product is listed automatic in Google product search database. Still, a vendor can buy sponsored listing (through Google Adwords) so that it appears on the right side of product search result pages.

Visit Google Product, by just entering your query in product search box you can obtain details of your desired product.

Have a look at Google product search beta version with data feed option.

What is Froogle?

Product search service was launched by Google Inc. in year 2002 and was called Froogle and was invented by Craig Nevill-Manning. The most important service that it provides to its users is price comparison service for different products. The service provides comprehensive product information online. All necessary information of the product for sales online is available, Google using its search technology locates places where the product is available for online sale and also provides all the purchasing information. On 18th April, 2007 Froogle was renamed Google Product Search.

Different product families covering slew of industry verticals and more specific product and categories listed under the broad categories are found. So myriad of product types are available and user can filter the search result by using advance product search form. You can customize your Google product search result by setting search option to all words, exact phrase and so on. By limiting products display by limiting to price range. A user may or may not filter search results and can get list or grid view.

Various options are displayed at the bottom to refine your product search and find the best product that you have been looking for. Sellers name, rating, reviews are also displayed along with the product for sale.

With release of updated version merchants can set up their accounts and can start selling their products, setting account is free no cost associated like cost per click or so.

Devices supporting Wireless markup Language using them you can easily access Google Product Search and use the service (e.g. mobile phones, wireless devices). All that counts is whether single product or bulk. In case you have to sell many items you need to create data feed – incredible opportunities with Google product search – Froogle. Every product has thumbnail image, price and description attached with it for display. Results can also be sorted based on product relevancy, pricing (low to high), pricing (high to low), product rating and sellers rating. The results published are limited to one item per store.

Visit my blog for more information on Google Base in my next post.

Speaking websites design with flash

2008-10-20T06:39:00.000-07:00

Most wanted tool for web designers these days is ‘Flash’, if you talk about web interactivity Macromedia flash tool is most successful and loved one today. Latest flash version Flash MX provides features for more interactive presentations. With its prelude Flash has revolutionized web world by providing voice to text and liveliness to websites across wide range of industries attracting more visitors towards it. Taking about animation, it is gift of flash and you can find many games online for kids, youngsters.

Flash is an IDE for flash player; a flash player is virtual machine used to run (parse) flash files. Flash file is an action script virtual machine (AVM) for scripting interactivity at run-time, supports audio, video, bit map files having .swf file extension.

With online marketing swing many web design and web development companies are coming up and this has created tough competition in the market. It is really not easy to have strong visibility for websites if they do not update, move with a different approach, follow best SEO strategies to promote themselves and generate leads. In this techno-driven and business centric world we have reached a level where we do not get ample time to prove ourselves if we are not prepared, companies need to be ready anytime to prove themselves so that they do not miss out any client rather I would say ‘Speaking Websites’. Today customers are not ready to wait, there are number of web design companies in the queue, if you do not prove your credibility you may lose in spite of quality, so be quick.

With Macromedia adding more features to flash, many websites have embedded flash movies in their websites. Websites visitors gain oscillator motion going to the website coming back and again going to find more interesting features on the website. Flash is browser compatible and all you need is flash player. Also, Flash action scripting is used for multitude of functions and components.
Amazing websites are result of flash animation but there is one major drawback as flash websites are not search engine friendly, but recent news says Google has started crawling flash websites also. Business are registering huge profit as Flash based websites speak to visitors, help to develop good communication network as have good expressing ability.

Flash developed websites have their own shortcomings. It is really difficult to optimize flash based websites as search engines spiders are not able to read flash content.

A flash movie needs to be loaded all together before it actually starts so flash works well with internet connection with good speed, with slow internet connection flash will take time to load. So I recommend to have a html version for visitors who are not interested in downloading flash movie, separate pages for flash and non flash visitors. Flash is often distributed in .swf file format

Mashups in India

2008-10-18T05:28:00.001-07:00

Mashups are becoming popular with more and more consumers getting engaged and increase in numbers of public portals. But, today I don't find any perfect and particular business model to follow, a blend is best fit, so deciding business model remains bottleneck.

Mashups originated long back in different form with the need to have something more refined by integrating things from different sources and bringing and also sharing on a common platform. Remix song was result of such innovative thought - a new entity by mixing and matching from several different entities. Mashups is a web application that combines data from different sources into a single integrated screen.

Just as two different elements combine to form compound with new properties. Mashups are hybrid formed from hetrogeneous sources.

In Technical terms mashups are formed from three logically and physically separated sources: third party public interface API /content providers, web browser and mashup site.

The API/content provider is source of content that has to be mashed. Using a technique called screen scraping mashups extract content from several websites to be mashed. Content may be from Wikipedia, commercial domain, government or public domains or may be from educational domains. Using screen scraping method original content is broken down.

The mashup site is the place where the mashup is hosted but not necessary that mashups will be executed here itself. For implementing mashups dynamic content generation server side scripting technologies may be used. Also content for mashups can be generated using client side scripting.

The clients Web browser is for rendering application graphically and where user interaction takes place. Mashups often use client-side logic to assemble and compose the mashed content and Ajax for asynchronous loading and presentation of content.