With digitalization digital world tries to bring things closer to users but have you ever given a though how this takes place, a complete web. Due to expanding market if we do not have roadmap we get lost and just reduce our efficiency. Isn’t it??? Because we try to reach the global market not the local only but do we all know our next move. The market is disconnected and we all spend too much time on inefficient processes, and the legacy systems we are using are simply not able to accomplish what we need to accomplish.
APT (Yahoo Advertising Platform) is a platform that congregates all the disconnected market segments together within your reach. It creates space for publishers, advertisers, agencies, ad networks, partners and developers - to drive the right business results. Main features are pricing transparency, cross-selling, connecting to others, open marketplace, simplified workflows, all participants connecting through one interface, APT from Yahoo! solves for many of the broken digital advertising processes of today, manage multiple aspects on a single platform, the seamless integration of audience insights.
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