Impact of Social Media

Has your current marketing spend truly impacted your business bottom line??? Social CRM (SCRM), social customers, social media monitoring are buzz words in the web media industry. Social media has penetrated business world and holds good share of web and search. Starting from its growth through its envolvement social media has proved to be a great tool behind success story of brands. How is social media different from the earlier traditional marketing program. Here we will discuss about effectiveness of social media in comparison to traditional advertising. A comprehensive social media strategy will impact your business bottom line including your relation with customers, sales, brand awareness. Social media presence will provide a customer engagement model where you can hear your customers' say, also reach out people who earlier had poor experience with brands, also generate valuable traffic. You can use different social networks based on interests and keywords search. Kevin Palmer is the Owner and Chief Strategist for Social Media Answers speaks about economic value of social media.


Impact of social media on society as whole cannot be denied. Whether it is your personal life, individual life, business or society social media threshold on the social circle is increasing and if you are not within this circle you are far behind in the web race. If you want to become more social, become voice of your customer platform and have a social media engagement model for your target business.


Paul Greenberg, and author and leading authority on SCRM, stated that Social CRM is "..designed to engage the customer in a collaborative conversation in order to provide a mutually beneficial value in a trusted and transparent business environment. It's the company response to the customer's owning of the relationship."

SCRM defined by Michael Fauschette: "Social CRM is the tools and processes that encourage better, more effective customer interaction and leverage the collective intelligence of the broader customer community with the intended result of increasing intimacy between an
organization and its prospects and customers. The goal is to make the relationship with the customer more intimate and tied to the company by building a public ecosystem to better understand what they want and how they interact with the various company touchpoints like sales,
customer service etc..."


Leverage your social graph by building a user base by being active in your network and also expanding and building your own brand initially.

It is not only latest trend but most successful - guest blogging is best, need to pitch bloggers, they will write on your blog and place their website link on yours in return.

Building a social fan base by responding to customers, content is king, whether on Facebook, Twitter, Stumbleupon as your fans increase your brand impact on society increases.


Participating in various outdoor activities, events, videos and pictures all together act as fuel io social media industry.

Talking about influence and popularity, social media will be seen more seriously with deep integration of social media and social element.

Location based social applications like Facebook places and foursquare is going to become more popular. More focus can be on retaining old customers and attracting new ones. Reputation Management is to top all. You will continue to see more businesses leveraging social media

beyond just securing an online account, but actually engaging with their customers to gauge their feedback on products/services.

Today very few companies are able to engage social customer relation management, except very few today like Bestbuys that has benefited from SCRM rest companies are in progressive stage. Today companies have started to use social channels to engage with customers and educate them about social customer strategy. The organization must develop a strategic framework for engaging the social customer. This means researching how the customer behaves and what the customer wants through social channels. Also, organizations must understand how to make these interactions and engagements scale across the organization. Good luck to all businesses for their endeavors in Social Media.