Yes, FeedBurner founded in 2003 has been considered leading RSS metrics. FeedBurner acquisition by Google for $100 million in June 2007 brought or created a new world for RSS Advertising and RSS Marketing. Google started to integrate various FeedBurner elements in April 2008 this involved moving the FeedBurner application to Google hardware, software, and data centers and in April 2009 it completed complete integration. Moving feedburner application to Google will provide Google like similar interface. This will bring more reliability, security and consistency in data for users. Readers of feeds.feedburner.com URLs are redirected to feeds hosted by Google. What is New with Google FeedBurner google account???
Now feed burner http://feedburner.com/ is redirected to http://feedburner.google.com offering Google login to all its users. Existing feedburner user need not worry as your feeds are still distributing your new posts, and Google Feedburner account, they're just waiting for you to move them into your own Google Account.
Users are prompted to migrate from their feedburner account to Google, either you can continue using the same feedburner account to login, any other google account, there is also an option to create a new Google account and migrate all your feedburner feed to it. Once you migrate no more you can access using feedburner account, but Google FeedBurner. After login you find the same layout.
Benefits of Google FeedBurner integrated account:
- This integrated RSS platform, FeedBurner application integration with Google offers complete information integrity for user and also supports more features.
- Feed advertising is more enhanced with improved security for publishers.
- More refined RSS analysis, RSS optimization, RSS monetization, RSS syndication.
- Google has updated algorithm, so accurate algorithm to calculate subscribers that reach Google.
- Feed analytics is properly tuned for proper monitoring of feed subscribers and data.
- To manage your feed syndication or check feed analytics you need to login http://feedburner.google.com/.
Site Stats (visitors) and FeedBurner Networks FeedBurner feature will no longer be available with the new Google FeedBurner as Google has decided to provide a Google interface for this using Google Analytics. Also, as FeedBurner Ad Network did not proved to be a complete success Google has decided to discontinue this service. Google will focus on other opportunities for publishers.
We also find changes in APIs - authenticated APIs, Awareness API have been modified and Management API is no longer available just for secure bulk management of feeds.
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