Google Analytics and Feed Burner Integration

Google Aanlytics and Feed Burner integration (announced in June 2010) offers deeper insight into web site analytics. SEO can now benefit from this integration.Through this integration campaign parameters have been added to provide more accurate information about interaction of users coming from feeds and the profitability of this segment on websites.

Before proceeding further let me explain URL builder that Google uses for campaign tracking. The 5 marketing dimensions of campaign tracking are:
Source (every referral origin); Medium (qualifies the source that lets know about the origin of referral); Term (is that user types into search engine); Content (is used in content-targeted ads that lets know which version of an advertisement is most effective at attracting profitable leads); Campaign.



The five UTM static variables (campaign parameters) are:
utm_source: Identifies the referrer (e.g. google, searchengineland.com, newsletter)
utm_medium:: Identifies the marketing medium (e.g. organic, CPC, banner, email)
utm_campaign: Identifies the campaign that is being run in the referrer
utm_content: Used to differentiate ads or links inside a campaign
utm_term: Used to differentiate the keywords clicked

You can see the same in the screen shot attached below:

The UTM dynamic variables for the same are:
${feedUri}: The feed URI
${feedName}: The feed name
${distributionChannel}: The channel in which the feed is distributed
${distributionEndpoint}: The application where a click request originates

At http://feedburner.google.com on the Analyze tab enable "Configure Stats"; "Track clicks as a traffic source in Google Analytics" check box.